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Samsung's advertising game outmuscled Apple in 2012

anderzole (2729537) writes | about a year and a half ago

Advertising 0

anderzole (2729537) writes "With Samsung set to release its Samsung Galaxy S IV tomorrow in New York City, the South Korea based company has certainly learned a thing or two about creating a media buzz prior to a product launch. Previously, that was a talent that only Apple seemed to have mastered.

What’s more, Samsung has also proven rather shrewd at another one of Apple’s historic specialties – advertising. Not only are its latest people-centric ads resonating with consumers, they also bash Apple fans and iPhone users in the process. That’s a lot of bang for the buck.

And speaking of bucks, Samsung isn’t shy about spending a lot of its money on advertising efforts either. While Apple outspent Samsung by a factor of 3-1 in mobile advertising in 2011, Samsung stepped up its game in a major way in 2012. Last year, Samsung outspent Apple by $64 million in mobile advertising. Specifically, Apple spent $333 million on its advertising efforts while Samsung spent $401 million."

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