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iPad Fever Is Officially Cooling

samzenpus posted about 6 months ago | from the over-it dept.

Handhelds 386

Hugh Pickens DOT Com (2995471) writes "Christina Bonnington reports that the public is not gobbling up iPads like they used to. Analysts had projected iPad sales would reach 19.7 million but Apple sold 16.35 million iPads, a drop of roughly 16.4 percent since last year. 'For many, the iPad they have is good enough–unlike a phone, with significant new features like Touch ID, or a better camera, the iPad's improvements over the past few years have been more subtle,' writes Bonnington. 'The latest iterations feature a better Retina display, a slimmer design, and faster processing. Improvements, yes, but enough to justify a near thousand dollar purchase? Others seem to be finding that their smartphone can do the job that their tablet used to do just as well, especially on those larger screened phablets.'

While the continued success of the iPad may be up in the air, another formerly popular member of Apple's product line is definitely on its way to the grave. The iPod, once Apple's crown jewel, posted a sales drop of 51 percent since last year. Only 2.76 million units were sold, a far cry from its heyday of almost 23 million back in 2008. 'Apple's past growth has been driven mostly by entering entirely new product categories, like it did when it introduced the iPod in 2001, the iPhone in 2007, and the iPad in 2010,' says Andrew Cunningham. 'The most persistent rumors involve TV (whether a new Apple TV set-top box or an entire television set) and wearable computing devices (the perennially imminent "iWatch"), but calls for larger and cheaper iPhones also continue.'"

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I never thought I'd live to see the day... (1)

Anonymous Coward | about 6 months ago | (#46831633)

...when the public is calling for larger cell phones.

Re:I never thought I'd live to see the day... (5, Insightful)

spudnic (32107) | about 6 months ago | (#46831649)

Larger pocket assistants that just so happen to have cell phone capabilities.

Re:I never thought I'd live to see the day... (1)

Anonymous Coward | about 6 months ago | (#46831873)

This.

Anecdotal example: I use my Note3 for surfing, maps, music... and every great now and then a phone call. Why get something bigger? Much less something bigger, costing hundreds more than the equally (or more so) capable tablet and locked down "walled garden" style?

Simple (0)

Anonymous Coward | about 6 months ago | (#46832053)

Their are places where tablets are allowed and features which are allowable on tablets with a data plan (using as a wifi hotspot or tethered) that aren't allowed on devices that except for the smaller screen are identical.

Re:I never thought I'd live to see the day... (0)

Anonymous Coward | about 6 months ago | (#46832127)

That.

Re:I never thought I'd live to see the day... (3, Informative)

dc29A (636871) | about 6 months ago | (#46831897)

I got a Sony Xperia Z Ultra (6.44 inch phablet), best purchase I ever made. Allowed me to ditch my phone and tablet for it. Bonus: It is CyanogenMod supported.

Re:I never thought I'd live to see the day... (4, Insightful)

bazmail (764941) | about 6 months ago | (#46831813)

Calling a modern mobile device a "cell phone" is like calling your car "a horse".

Re:I never thought I'd live to see the day... (5, Funny)

geogob (569250) | about 6 months ago | (#46832065)

I'd so wish to see the tank of my car filled up after leaving it parked all day in the field.

Re:I never thought I'd live to see the day... (5, Funny)

RabidReindeer (2625839) | about 6 months ago | (#46832139)

I'd so wish to see the tank of my car filled up after leaving it parked all day in the field.

I'd settle for being able to shoot it and eat it if it gave me trouble.

Re:I never thought I'd live to see the day... (1)

nine-times (778537) | about 6 months ago | (#46832249)

Yeah, and the main reason people want them larger is to accommodate larger screens. People always want larger screens, assuming they can view things on those screens.

And I agree that this might cannibalize part of the tablet market. If you have to choose between buying a 4" phone and 7" tablet, or getting a 5-6" phone that can serve both purposes, I could see people going with the larger phone. Maybe. You still have to be able to carry the thing comfortably in your pocket. However, I think the larger tablet market (e.g. the full sized iPad) is going to stick around for a while because I predict the functionality is going to be increased. I think within the next few years, you'll see a 10" or 11" device that replaces the low-end Macbook Air, but has a form more resembling the iPad, with the ability to run full desktop apps. Whether that happens because Apple chips have become powerful enough for desktop use, or because Intel x64 chips have gotten efficient enough for mobile use, I'm not sure. I'm pretty sure it's coming, though, and so the larger iPad will be around for a while.

Re:I never thought I'd live to see the day... (2)

Dancindan84 (1056246) | about 6 months ago | (#46832271)

And calling it a phablet is like calling your car a corse. -.-

Re:I never thought I'd live to see the day... (3, Interesting)

fuzzyfuzzyfungus (1223518) | about 6 months ago | (#46831829)

...when the public is calling for larger cell phones.

A wise man once said "The greatest thing about smartphones is that you don't have to use them for phone calls." Once you start down that path, you really wish they had a proper screen.

Re:I never thought I'd live to see the day... (2)

AlecC (512609) | about 6 months ago | (#46832111)

Agreed. I have an iPad and an Android smartphone, and I am thinking of dumping the smartphone for the dumbest of dumb phones, which can only make phone calls and send SMS - and only needs to be charged once a week. I already have one of those as a travel emergency phone; I may switch my main number to it.

Re:I never thought I'd live to see the day... (1)

morgauxo (974071) | about 6 months ago | (#46832245)

It's about damn time

Frist (-1)

Anonymous Coward | about 6 months ago | (#46831645)

Post

Re:Frist (-1)

Anonymous Coward | about 6 months ago | (#46832195)

Post

So much fail in so few characters. Congratulations!

Maybe not? (5, Informative)

RyuuzakiTetsuya (195424) | about 6 months ago | (#46831657)

Cook cited one reason for the decline: He said that last year the company started the second quarter with a backlog of iPad mini orders; fulfilling those goosed the quarter's sales. This year, he said, the company has been able to keep supply and demand in better balance.

http://www.macworld.com/articl... [macworld.com]

Overall sales were excellent though.

Re:Maybe not? (1, Funny)

Charliemopps (1157495) | about 6 months ago | (#46831967)

lol, that's not a biased source at all. Apple people crack me up.

Re:Maybe not? (2)

UnknowingFool (672806) | about 6 months ago | (#46832103)

I'm not really sure what your complaint is about. Cook's comments came in Q2 earnings conference call which is covered by many news outlets. Are you saying that Macworld is somehow making up numbers and comments that Apple reports to the world? Or are you complaining that you shouldn't get your information about what happens inside Apple from Apple. Guess I'll just ask people around MS what happens inside Apple then.

Well... (3, Insightful)

Thyamine (531612) | about 6 months ago | (#46831661)

I suppose someone has to mention obvious things, so you have this article. I had an iPad 2 and it was great and lasted me several iterations. I only just got a new one for Christmas this year. So... yes. People who have one already aren't going to run out and just get a new one because it's new. And there are some decent Android ones out there for people who don't want an iPad.

Same with the iPod, everything can play music now. My iPad and phone included, so sure. The idea of an iPod that ONLY plays music is sort of a dated concept. My wife loves her nano and small iPods for the gym, which makes sense for working out and instances where you only need music. But in general, things like browsing the web or running apps is basically expected now, regardless of the ecosystem or OS. Now, I don't want to _have_ to buy a phone to play music, but when I can store it all on a device that I'm already carrying around, why would I bother with an extra device like an iPod (or any music player).

Re:Well... (1)

gstoddart (321705) | about 6 months ago | (#46831717)

he idea of an iPod that ONLY plays music is sort of a dated concept.

FWIW, many iPods can also play videos. I've got a cable which allows my 160GB iPod Classic to play movies through to a TV -- that's come in handy in hotel rooms for me several times.

And, for me, there's little else that occupies the niche of an iPod which has 160GB of storage ... put my whole music collection and a bunch of movies on it, and I'm good to go.

And it costs far far less than an iPhone.

Re:Well... (1)

SJHillman (1966756) | about 6 months ago | (#46831791)

My iPod doesn't even have a screen. First gen iPod Nano. I haven't used it in five or six years either... saving it for when I open a museum of useless crap someday.

Re:Well... (1)

Pieroxy (222434) | about 6 months ago | (#46831827)

My iPod doesn't even have a screen. First gen iPod Nano.

It has a screen. http://en.wikipedia.org/wiki/I... [wikipedia.org]

Re:Well... (1)

SJHillman (1966756) | about 6 months ago | (#46832305)

Got the Nano mixed up with the Shuffle... it's a first gen Shuffle (512MB). As you can tell, I'm deeply immersed in Apple culture >_>

Re:Well... (0)

Anonymous Coward | about 6 months ago | (#46831847)

Umm. The first generation iPod Nano had a screen.

Re:Well... (1)

BitZtream (692029) | about 6 months ago | (#46831877)

If it doesn't have a screen, its a shuffle.

And ... are we supposed to be impressed that you bought something you didn't like? Do you always brag about things you waste money on?

Most of us grew out of that shit in 3rd or 4th grade.

Re:Well... (1)

Wycliffe (116160) | about 6 months ago | (#46832051)

And it costs far far less than an iPhone.

The cost of an ipod is less than an iphone but that's not what's happening in most cases.
The cost of an iphone is cheaper than the cost of an ipod PLUS a second device to make phone calls and surf the web.
Most people are going to want a cellphone so the ipod is an additional cost AND and additional thing you have to carry.
Even for people who don't need a phone an iphone is sometimes cheaper than an ipod.
My son uses a deactivated iphone which although if bought new would be more expensive
when received out of contract it's basically free.

Re:Well... (1)

Bigbutt (65939) | about 6 months ago | (#46831741)

Yea, I have a 1st Gen iPad and it still works fine. If I have too many videos on a thread in a forum it'll crash the browser but restart the browser and 99% of the time it loads the page without a problem. I have no reason to replace it. All I'm doing is reading books, listening to music, browsing the web, and occasionally logged in to my server for one reason or another.

[John]

Re:Well... (1)

Trepidity (597) | about 6 months ago | (#46831777)

People who have one already aren't going to run out and just get a new one because it's new.

Apple's been pretty successful at making that happen with the iPhone, but I agree that it seems less likely with the iPad.

Re:Well... (3, Informative)

joh (27088) | about 6 months ago | (#46831825)

Half of the iPhones in the last quarter were the first iPhone for the buyers and two thirds of the iPads were the first.

Re:Well... (4, Insightful)

fuzzyfuzzyfungus (1223518) | about 6 months ago | (#46831861)

I suspect that attrition is markedly higher on phones, given how much more time they spend being incautiously handled while out and about, that has to help. The cell-contract-upgrade churn probably doesn't hurt either.

iPod obsolete (0)

Anonymous Coward | about 6 months ago | (#46831667)

iPhone supersedes the iPod. News at 11.

Original iPads Work Well ... (4, Interesting)

BoRegardless (721219) | about 6 months ago | (#46831669)

So why would I want to use a new one yet? Apple has set a new standard in lifespan & reliability.

Re:Original iPads Work Well ... (1)

wonkey_monkey (2592601) | about 6 months ago | (#46831713)

Apple has set a new standard in lifespan & reliability.

Apple: "D'oh!"

Re:Original iPads Work Well ... (4, Insightful)

AmiMoJo (196126) | about 6 months ago | (#46831771)

I think he was talking about the non-removable battery and performance-crippling OS updates.

Re:Original iPads Work Well ... (-1)

Pieroxy (222434) | about 6 months ago | (#46831845)

Non removable battery isn't that much of a problem really. I've had plenty of phones (including iphones) and never changed a battery on any of them.

But the performance crippling OS updates.... I have to say I don't know what you're talking about.

Re:Original iPads Work Well ... (1)

inflex (123318) | about 6 months ago | (#46832303)

iPhone 4's ( not 4S ) being updated to iOS 7 generally don't seem to perform quite as well as they did on iOS 6. Clients get annoyed with the lag and jump to the iP4S or 5. Still, that's not exclusive to Apple, but the inability to roll back for normal consumer situations is a significant pain.

Battery replacement isn't so bad in the iP4, 4S and 5.

Re:Original iPads Work Well ... (2)

MightyMartian (840721) | about 6 months ago | (#46832311)

I gave my iPhone 4 to my daughter and bought a Nexus 5 in no small part performance went south after I installed iOS 7. Safari, in particular, was just plain awful.

Re:Original iPads Work Well ... (1)

MachineShedFred (621896) | about 6 months ago | (#46831999)

I think he was talking about the non-removable battery

And yet tens of millions of people get by perfectly happily, and continue to buy new versions.

Re:Original iPads Work Well ... (4, Funny)

AmiMoJo (196126) | about 6 months ago | (#46832251)

And yet tens of millions of people get by perfectly happily, and continue to buy new versions.

Of course, that's how you replace the battery.

Re:Original iPads Work Well ... (3, Insightful)

Pascal Sartoretti (454385) | about 6 months ago | (#46831737)

So why would I want to use a new one yet?

If you have the original iPad, there are plenty of reasons to upgrade (size, speed, limited to iOS 5, etc.)

But my iPad 2 still works very fine, I see no reason to replace it.

Re:Original iPads Work Well ... (1)

aaarrrgggh (9205) | about 6 months ago | (#46831787)

FaceTime camera resolution is dramatically better on the last two generations, but it can easily be a 3-year upgrade cycle. Besides shattering my screen, my biggest motivation was charger compatibility with my iPhone. Too many cords...

Re:Original iPads Work Well ... (1)

gstoddart (321705) | about 6 months ago | (#46831757)

So why would I want to use a new one yet? Apple has set a new standard in lifespan & reliability.

Funny, I've found that since they stopped giving me updates my usage of my iPad has been reduced purely to watch films I got from iTunes.

I've actually reached the point where my iPad 1 might get traded in at Best Buy while it still has value. Might as well have an iPod touch instead of an old and creaky iPad 1.

Re:Original iPads Work Well ... (1)

cheesybagel (670288) | about 6 months ago | (#46831893)

Apple has set a new standard in lifespan & reliability

Even if you guys keep repeating this BS it does not make it any more true. I am still using my Samsung Galaxy Tab which dates from around the time of the 1st iPad.

Keep deluding yourself that glued together devices will have better lifespan.

Re:Original iPads Work Well ... (1)

firstbyte (246300) | about 6 months ago | (#46831941)

...so does my iPod. However, if only using for music I could keep a very long time. If I want to use newer apps, I need the newest iPod. I have IOS 6 and many new apps are requiring IOS 7. So I choose to stay with current iPod. Currently have 2 Android tablets (10" and 7") and if I really want new IOS apps, I will get an iPad mini. So the planned obsolescence is the operation system, not necessarily the device. Oh, and also the non-user-replaceable battery. But need for new device by reason of OS happens long before battery end-of-life.

Re:Original iPads Work Well ... (1)

jrumney (197329) | about 6 months ago | (#46832131)

I have an original iPad. It doesn't work well. It is still on iOS 5, as Apple decided to make it obsolete soon after the iPad 2 was released. It has 512MB of RAM, which is insufficient for many modern applications (and in true Apple style, they just silently crash and all work is lost - a problem that has been around since the OS9 days). The latest versions of many apps are no longer compatible, or if they are, they are buggy, laggy or worse.

The original iPad was the first tablet for basic web browsing and lightweight apps that made me leave my laptop behind when I only needed web and email. But by current standards, it is almost as bad as my Nokia 770.

One simple reason for this (5, Interesting)

demachina (71715) | about 6 months ago | (#46831671)

Apps are becoming progressively worse, not better, over time. In the early days there were a lot of cool apps written by people who just wanted to write cool apps for a cool new tool.

Now with the preverse incentives of the app market, the app store is saturated by apps trying to squeeze a maximum amount of money for a dwindling amount of useful application.

In app purchases, in particular, are well on their way to completely destroying gaming at all levels.

Every free app you download any more is ususally worthless until you shell out significant amounts of money in IAP to make it usable, and then its still usually still not good

I'm all for paying software and content developers for their efforts but the methodologies for achieving this in app stores and on the Internet in general has completely failed.

Increasingly the only thing I use my tablets for is an ereader. They excel at that, but for just about everything else the app comcept has failed.

Re:One simple reason for this (1)

FlyHelicopters (1540845) | about 6 months ago | (#46831747)

Meh, the apps are fine, even if I tend to agree with you.

PvZ 1 you purchased, PvZ 2 was "free" and then had a bunch of micro transactions.

I prefer just buying and getting the whole game, but that is me.

That being said, we use our iPads for two main reasons. The kids watch Amazon Videos on theirs and we check email and surf the web on ours.

Neither of those tasks requires a new iPad.

Re:One simple reason for this (2)

RogueyWon (735973) | about 6 months ago | (#46831761)

It's not just games. A number of the iOS productivity apps I've been using over the last couple of years have been progressively degraded in recent months by compulsory updates, such that I have to fork out for IAPs or even subscription fees if I want to continue having access to the features I had before. And these weren't free apps to begin with.

I ditched my Windows laptop for an iPad a couple of years ago (sticking with a Windows desktop), because it was both convenient and practical to do so. If MS really are giving me the option of sticking with my old workflow in a Windows 8 update, then I'll be looking to make the switch back soon.

Re:One simple reason for this (0)

Anonymous Coward | about 6 months ago | (#46831809)

This is true for the promoted free crap on the front pages of the app store. These days, if you are willing, you can shell out $10 for apps you could only dream of back in the day. The problem is no one wants to pay the $10 to see how good those apps are. Apparently this includes you - because you don't seem to know this.

I find that most people don't have a need and then go look for apps - they browse apps and find a need for them. That is the other problem. If you have a real need and are willing to pay to have it served, there generally is a high functioning app for it.

Re:One simple reason for this (0)

Anonymous Coward | about 6 months ago | (#46831953)

I agree that games are being ruined. I wouldn't mind paying $7 for a game, if the app was actually up-front about the cost, rather than being $2 up-front and $5 to unlock a pack of levels. I think that would definitely improve competition, when you know how much your going to spend before you download.

Re:One simple reason for this (4, Insightful)

JaredOfEuropa (526365) | about 6 months ago | (#46832069)

That's a bit harsh. There are still nice games out there that are free (with or without ads) or cost a modest sum up front, with no in app purchases except perhaps a level pack. I'm fine with that. And as a (hobby-ish) developer, I know how hard it used to be to sell apps world wide and collect money for it. Today, anyone in the world can buy my app with a few clicks, and Apple dutifully dumps money into my bank account at the end of every month.

I wouldn't call the app concept failed, in fact I think it's a huge success. The one thing missing from the app store in my opinion is a refund feature. You should be able to try out an app for a day at no charge,

Re:One simple reason for this (3, Insightful)

fuzzyfuzzyfungus (1223518) | about 6 months ago | (#46832091)

Apps are becoming progressively worse, not better, over time. In the early days there were a lot of cool apps written by people who just wanted to write cool apps for a cool new tool.

Now with the preverse incentives of the app market, the app store is saturated by apps trying to squeeze a maximum amount of money for a dwindling amount of useful application.

Ironically, that's basically the same squeeze that Apple has traditionally profited by avoiding in the hardware market:

The customers says "I want a cheap computer!".

Apple says "No, you want a low price tag; but the computer you want actually costs $1000, no less."

HP/Dell/Acer/etc. says "We got the price down to $300! 1366x768 is 'HD', right, even on a 15 inch screen?"

In a great many cases, Apple has been correct: users shop for price; but getting the price they want also involves getting a product that dissatisfies them, often in a series of unpleasant surprises over time. They do give up serving some customers by refusing to hit lower price points(oh, you wanted to get an i3 rather than an i5 or i7 and spend the savings on a better GPU? That's too bad.); but they force their customers to buy what they suspect is the product they actually want, rather than the price they actually want.

In the app store, of course, you have the same knife-fight-in-a-telephone-booth margins, and this has led to exactly the same gnawing, incremental, suck. Sure, everything is Free! or Only 99 cents!; but the amount of sheer crap and apps that spring a series of disappointments and annoyances and nickle-and-dime attempts on you is really grating.

As with hardware, this ultimately makes people less happy. The demands of 'app' pricing are such that it's very hard to actually move units if you just let the user pay once, upfront, and then live happily ever after; but a dollar worth of software isn't going to be pretty unless it either sells a zillion units(since copying is more or less free, though support isn't), or it actually has a hidden higher price tag, which is a dirty and unpleasant game even if you would have been willing to just pay that much upfront.

It would be interesting to know how the story went inside Apple HQ as they added things like in-app purchases, set minimum prices/price increments/etc. for the store, and so on. Did they fail to foresee the problem? Saw it coming but figured that so long as their platform and hardware remained nicer it wouldn't hurt them since it would happen to the competition as well? Felt forced into it? (if so, by Android? by online/partially online stuff that got money out of users on the desktop/browser side and offered free mobile clients? by concern over some other potential competitor?)

Re:Oblig. (0)

Anonymous Coward | about 6 months ago | (#46832199)

> Now with the preverse incentives

You better not load any of your preversions, or Maj. Batguano will blow your fucking head off.

Shuffles (1)

Salo2112 (628590) | about 6 months ago | (#46831675)

I hope they keep making shuffles - great for wearing when you exercise. I can see losing the classic iPods - the cell phone makes them redundant, but until they make phones small enough to clip to your workout gear, there's a place for the shuffle.

Re:Shuffles (1)

Therad (2493316) | about 6 months ago | (#46831711)

Don't think phones will go down in size anytime soon. But you could always buy a bluetooth headset, but you will still need your phone.

Re:Shuffles (1)

geminidomino (614729) | about 6 months ago | (#46831721)

I can see losing the classic iPods - the cell phone makes them redundant,

Clearly, you don't understand the use case of the iPod Classic: an order of magnitude more storage than a 32GB cell phone is hardly made redundant. The shuffle is more redundant, even if you can personally find a case where you like to use it.

I'm still amazed that Apple, of all companies, is the one that's still actually catering to that segment. I haven't seen another HDD-based music player in years.

Re:Shuffles (0)

Anonymous Coward | about 6 months ago | (#46832155)

I can fit a 128GB SD card into my phone, maybe it's not as much as you can fit on an iPod Classic but it's more than enough for my needs (and I suspect most peoples).

1st gen shuffle keeps on shufflin' (0)

Anonymous Coward | about 6 months ago | (#46831965)

I am looking at my 1GB 1st gen shuffle. Thing won't die. Been sweating into it for years. Bought it as a refurb for $40 from Apple Store online. Don't need no stinkin' clip. Yes, when I run outside I use my iPhone to track my distance/speed. But at the gym the machines do the tracking, i don't have to worry about my phone getting stolen and don't worry about sweat either. They need to figure out what was so great about the batteries in those things and clone them. I charge it up maybe once a month if that. 30 min use a day, 3 to 4 times a week. This thing is what, 7 years old? Every time the little green light shines for the battery indicator, I just shake my head, rock out and run.

No need to buy every year... (1)

FlyHelicopters (1540845) | about 6 months ago | (#46831715)

The changes from iPad 1 to iPad 2 were enough to go go out and buy one.

The changes from iPad 2 to iPad 3 were enough to go out and buy one.

The changes from iPad 3 to iPad 4... Were just barely enough to go out and buy one, we were on the fence.

As it stands now, we own a 3 and a 4, the kids use the 3, the adults use the 4.

I have not bought an iPad Air and I likely won't for another year or two, it is indeed lighter than the 4, but overall it isn't enough of a change to make it worth the bother.

The primary issue is that the price for storage has come way, way down, apps are MUCH larger than they were in 2010, 16GB as a base size needs to go away.

Make it $499 and include 64GB of memory and I'll upgrade.

Re:No need to buy every year... (1)

Bigbutt (65939) | about 6 months ago | (#46831783)

Really? I have a 1st Gen iPad and see no reason to replace it with a 2, 3, or 4. I browse websites, use it when working on the bike or car to look stuff up, listen to music (plugged in to external speakers of course), check my mail, play games (Plants vs Zombies but not PvZ2 since it requires an iPad 2).

I did finally replace my iPhone 3GS with an iPhone 5 though. It is a lot better than the 3GS.

I'm good with what I have :)

[John]

Re:No need to buy every year... (1)

hab136 (30884) | about 6 months ago | (#46832071)

>I have a 1st Gen iPad and see no reason to replace it with a 2, 3, or 4.

The main reason I didn't buy the first gen and did buy the second was the camera. Videoconferencing with technically inept far-off relatives was too difficult with real computers, but an iPad+Skype worked great for them.

Re:No need to buy every year... (2)

swb (14022) | about 6 months ago | (#46832119)

My wife inherited my iPad 1 when I got the 3 and I was always of the opinion that it was underpowered even when new, mainly lacking RAM. She complains a lot about apps crashing and glacial page load times when viewing non-mobile sites and it was like that when I had it, although perhaps slightly less so on and older iOS release.

Right now I can't see replacing my 3. Performance is good and 64GB storage is about my personal use sweet spot.

I just wish they would allow pairing a Bluetooth mouse. I have an RDP app that's great but the lack of a mouse when connected to a non-touch centric GUI is pretty frustrating. I don't generally care about most intentional Apple restrictions but this one seems weirdly arbitrary. I'm sure they could just ignore mouse input for stock iOS apps and the home screens and require apps to acquire mouse input via a separate API to keep apps as pure touch-gesture input. I can only presume the reason for not supporting mice is they don't want the touch UI contaminated by mouse based GUIs.

Re:No need to buy every year... (1)

aaarrrgggh (9205) | about 6 months ago | (#46831821)

Agree on storage cost. I have an Air with 128GB (64 was marginal for my need when I purchased it), but I can't justify a mini for the sole reason that storage and cellular access costs outweigh the benefits of a smaller device for some of my needs.

Re:No need to buy every year... (0)

Anonymous Coward | about 6 months ago | (#46831871)

> Make it $499 and include 64GB of memory and I'll upgrade.


It will be $599 and you will upgrade. You have zero leverage.

It was bound to happen sooner or later (4, Interesting)

InvalidError (771317) | about 6 months ago | (#46831733)

Once technology becomes "good enough" for a substantial chunk of the market and a substantial chunk of the market already owns such a "good enough" device, people are no longer so eager to spend globs of cash on incrementally better devices. The threshold for "good enough" is now starting to move down the price point ladder so interest in premium-priced models will likely fade in the near-future - it becomes difficult to justify spending over $500 on a tablet when you can get most of the same features on $150-250 models.

Re:It was bound to happen sooner or later (2)

ruir (2709173) | about 6 months ago | (#46832167)

I dont want a good enough crappy device no thank you. The problem is not of in so much the android competition, is that my 3-year old iPad is still enough for my needs.

Apple is on very shakey ground (1, Insightful)

bazmail (764941) | about 6 months ago | (#46831735)

Discolsure: I am not an apple fan and do not own any apple gear.

Apple's entire business is based on breaking new ground with an innovative new product, exploiting that products uniqueness before the rest start copying them and flood the market with "me too" devices. Then Apple has to move on to something else.

This "running to stand still" existence cannot go on indefinitely. When they fall it will be spectacular and kind of sad to be honest as, love them or hate them, they are a huge catalyst for change in the tech industry.

Re:Apple is on very shakey ground (1)

Anonymous Coward | about 6 months ago | (#46831895)

Overall I would have agreed - especially 3 or 4 years ago. I think they can easily fail now - just not "spectacularly". At this point they can easily convert to the me-too side of the model because they have a significant foothold in the tech and "cloud" industry. They have a significant following of loyal customers. The app store and developers of apps are a huge asset. The iTunes library is a huge asset. The cloud services provided make the apple platform "sticky". Overall they are becoming more and more like a Microsoft - they have market penetration that is hard to make disappear overnight, even if hardware sales slump.

Re:Apple is on very shakey ground (1)

Anonymous Coward | about 6 months ago | (#46831901)

Congratulations, you just described the business model of pretty much every technology company.

Apple is hardly unique in that regard.

Re:Apple is on very shakey ground (1)

bazmail (764941) | about 6 months ago | (#46832169)

Microsoft? IBM? Oracle? Facebook? Twitter? etc. etc.


I don't think so kid. The VAST majority of the tech industry consists of "marketshare warriors" who stand and fight nose-to-nose over an existing market, they do not go and create new markets on their own like Apple used to (at least they don't do it any more). Often times, when they get crowded out they die rather than innovate our into a new market space So rather than being simply "wrong", you are in fact "power wrong". You strapped the "afterburners of incorrectitude" to your back and fired those bad boys up. This is now playing in the background... youtube.com/watch?v=MVNQGUkRX_U

Re:Apple is on very shakey ground (1)

Amtrak (2430376) | about 6 months ago | (#46831909)

Really this has always been Apple's business model. When they first released the Apple Computer it was one of the first personal computers ever released for sale outside of a big corporate contract. That turned out to be very disruptive till IBM clones flooded the market. Then Apple floundered for a while till they grabbed onto a hit with the iPod. They have been riding the leading edge of the digitize and control the online distribution of most media since. Once the digitization of all media trend finishes they will have to move onto something else or die.

BTW the only things left to them in my opinion are:

1.) Live Television (Good luck with that. Its not so much that Apple can't make a good product here it's just that the cable companies/TV studios will never let them corner the market like they did with the music industry.)

2.) Replacing the iPod Mini with a watch that syncs to your iPhone. (That could be cool for a while but they will have to keep costs down IMHO. And with the Samsung Gear it's basically a me too at this point.)

3.) Pull a M$ and try to merge there desktop class and tablet class together. (That seems silly for the most part but might not blow up in their faces.)

4.) Virtual Reality - If apple can break into this field with a breakaway product before anyone else that's affordable and amazing they could be set for awhile.

Re:Apple is on very shakey ground (1)

Anonymous Coward | about 6 months ago | (#46832045)

"Apple's entire business is based on breaking new ground with an innovative new product"

No... they are based on adding polish to stuff that existed and adding "magical" to the marketing spin. Touch screen phones? Around long before Apple. Tablets? Likewise.

Really... what has Apple "Innovated" since the release of the iPhone/iPad? Slightly bigger (or smaller iMini). Faster. More hard drive options. Better screen. Different price points ("cheaper" iPhone option) AKA: Upgrades. What has been a ground breaking innovation in the last 5 years?

What has Apple added to the industry? Polish, pizzazz and an ecosystem. Nothing real "innovative". Just a cut above what was available back then. Since then? It's been an evolutionary process - and they are evolving slower than the competition across the board. Last couple rounds of "innovation"? Copying the competition and falling behind.

What is expected in the next round? Bigger screen options (Like Samsung already has). Mobile Payments (Like everyone else is trying to push). Other gimmicks. What else is expected? iWatches and iTV. Stuff they are already falling behind on.

Will Apple continue to be successful? No doubt. Are they **really** that "innovative"? Not really... they are just a lot better at marketing a slightly more polished version of what the competition already offers.

Not quite (0)

Anonymous Coward | about 6 months ago | (#46832141)

You and most of the replies to you are missing one key component, the foreign markets. Apple has yet to really make massive pushes into literally billions of potential customers. They won't fail in any way shape or form. They have enough cash on hand to buy any new market or company they want. Apple is actually the opposite of what you are claiming, they aren't a "running to stand still" company at all, they are a marathon runner that is taking a slow and steady approach when so many others blaze like a supernova and then burn out with the only goals being a pumped up stock price and short sales and then fade away.

Re:Apple is on very shakey ground (0)

Anonymous Coward | about 6 months ago | (#46832215)

I think that disclosure wasn't necessary. It's pretty obvious you're one of Slashdots many Google fans.

Media logic (0)

Anonymous Coward | about 6 months ago | (#46831743)

By media logic this decline in sales means we are in the post-mobile world. I wonder what market will come to crush the mighty tablets the way tablets stopped all PC sales? /sarcasm

Stagnant Product (0)

Anonymous Coward | about 6 months ago | (#46831763)

It's not for lack of demand: Apple's last substantial iPod update was in 2007. It's 2014, seven years later, and iPod specifications have sat stagnant ever since.

Apple have yet to produce an iPod of sufficient capacity to store a lossless music library. Audiophiles either roll their own from older iPods or they do without. Over the last seven years, a closet industry has grown to offer aftermarket storage and battery upgrades, addressing this abandoned market.

There's demand, Apple just doesn't give a damn about it. No wireless. Less space than a nomad. Lame.

this is a dangerous trait in consumer capitalism. (1)

nimbius (983462) | about 6 months ago | (#46831795)

'good enough' and 'still useful' are poisonous concepts in consumer capitalism and should be viewed with immediate concern for Apple. A lack of tangible innovation combined with a loss of the cult of personality that defined the brand has concluded inevitably with stagnation. That people, apple users, stop to question their purchase now is something profound I think. Certainly some credit to google is due in that its managed to create a competent, fast alternative that in some instances is actually more attractive than the iphone and ipad (not to mention presented at a fraction of the cost.)

The batteries will fail... (0)

Anonymous Coward | about 6 months ago | (#46831797)

apple is fine. When the batteries run out, people will do the right thing and buy a new model.

On a more serious note.. (-1, Flamebait)

MrKaos (858439) | about 6 months ago | (#46831831)

Does anyone, really, give a fuck?

In answer to your question... (0)

Anonymous Coward | about 6 months ago | (#46831939)

iDon't.

Re:On a more serious note.. (0)

Anonymous Coward | about 6 months ago | (#46831993)

Why not? The iPads have been an extremely successful and desired product line.

Re:On a more serious note.. (0)

Anonymous Coward | about 6 months ago | (#46832009)

Well, nobody gives a fuck that you don't give a fuck.

Ooooh, MrKaos doesn't give a fuck ... quick, stop the world, he wants to get off.

Seriously, who gives a fuck about the fact that you're a fucking whiny bitch?

Better tablets out there for your money (2, Informative)

CastrTroy (595695) | about 6 months ago | (#46831857)

There are much better tablets out there for your money. The iPad doesn't have a (Micro)SD card slot, so they only way to get more storage is to pay $100 at each increment. by the time you get to 128 GB, you're paying $800, which is pretty close to the price of a Surface Pro, which already comes with 128 GB, and let's you use MicroSD cards, USB Sticks, or even a USB hard drive for additional storage. Plus you don't have to buy apps for the Surface Pro just to play videos from a network share. At lot of stuff that comes standard on Windows requires additional apps on the iPad.

If you don't upgrade the storage and just go with the 16 GB version, you'll spend $500 and run out of space pretty fast. There's Android tablets that are just as capable, cost less, and have expandable storage. If you don't need a big screen, there's plenty of quality 7 inch tablets for around $200

Personally, I bought the Surface 2 (not pro) last Christmas, and I like it a lot more than my wife's iPad. The expandable storage, plus again, not having to buy apps for things that should be standard, like playing videos from a network share, make it a good choice. I also like the UI a lot better than iPad or Android, and like the fact that I can open a command prompt or run a powershell script if I want to. The lack of apps is probably the only downfall, but I find that I'm still able to do everything I want to do on a tablet. There are many games I can't play, but there's enough games to keep me entertained.

Re:Better tablets out there for your money (1)

sandytaru (1158959) | about 6 months ago | (#46831981)

Yeah, but Microsoft! Windows 8! Bill Gates! /sarcasm

Re:Better tablets out there for your money (1)

NJRoadfan (1254248) | about 6 months ago | (#46832037)

Personally, I bought the Surface 2 (not pro) last Christmas, and I like it a lot more than my wife's iPad. The expandable storage, plus again, not having to buy apps for things that should be standard, like playing videos from a network share, make it a good choice. I also like the UI a lot better than iPad or Android, and like the fact that I can open a command prompt or run a powershell script if I want to. The lack of apps is probably the only downfall, but I find that I'm still able to do everything I want to do on a tablet. There are many games I can't play, but there's enough games to keep me entertained.

The lack of playing files from a network share out of the box is likely Apple ecosystem lock-in. They want you to use iCloud. Meanwhile every cheapo Android device usually has support for DLNA.

The Windows RT tablet's days are likely numbered with the crop of new Atom based Windows 8.1 tablets that are coming out. Being able to run off the shelf Win32 stuff helps their case. A full 8.1 tablet has no problems connecting to VPNs for example.

Re:Better tablets out there for your money (1)

CastrTroy (595695) | about 6 months ago | (#46832201)

I agree that there probably isn't a whole lot of time left for the ARM Windows tablets, but I actually think they have some advantages. The thing I like about the Surface 2, as opposed to something like the Asus Transformer (Windows 8 full version) is that it doesn't run legacy Windows. It can only run apps from the App store, and Windows has a good sandbox limiting what these apps can do. I no longer have to click through a million checkboxes every time I install a new program. It's not really a full replacement for a laptop, but does well as a tablet.

Re:Better tablets out there for your money (1)

nine-times (778537) | about 6 months ago | (#46832301)

The lack of playing files from a network share out of the box is likely Apple ecosystem lock-in. They want you to use iCloud. Meanwhile every cheapo Android device usually has support for DLNA.

I don't believe so. There's a VLC media player for iOS, which I assume will stream media from some kind of streaming source other than iCloud. Apple happens to not support DLNA in their product lines, but I don't think there's anything to stop someone from writing their own apps. But maybe I'm just wrong here. Do you have a basis for your complaints, or are you just speculating that it must be "Apple ecosystem lock-in" because you're an Apple-hater?

Analysts are Idiots (0)

Anonymous Coward | about 6 months ago | (#46831969)

Anyone who listens to the projections of analysts is as smart as the analyst, which is to say not at all.

Analysts are idiots.

Re:Analysts are Idiots (0)

Anonymous Coward | about 6 months ago | (#46832083)

Especially analysts that analyze Apple. These are the guys that say that Apple needs to release a razor thin margined cheap iPhone, and that they are going to die if they don't. Then, when Apple doesn't do that, they proclaim that they're doing it wrong, and that they are going to die. Then Apple continues to beat sales expectations.

News flash: Apple doesn't give a shit about market share, and Apple doesn't give a shit about the race to the bottom that most commodity hardware manufacturers seem to always get themselves into. Apple is perfectly happy selling premium devices to people that want to buy them. Thus, they may have only ~25% market share of smartphones, but 80% of smartphone revenues.

Yes, Android has a large market share, but nobody except Samsung can make any money selling the devices, because the fast majority of the devices are cheap shit. Even Samsung's own sales figures show them selling vastly more Galaxy Y phones (stale underpowered junk) than their premium Galaxy S.

The problem with analysts (1)

Registered Coward v2 (447531) | about 6 months ago | (#46831973)

Is they have to say something and generally follow the herd because that way they are either right or can say everyone else was wrong too. The tablet market has matured a bit and it is true Apple has made mostly incremental changes to the iPad recently. If you consider that expensive tech has a longer replacement cycle and new buyers have more options it isn't surprising sales slowed. At some point, Apple will need to come up with some killer features to boost replacement and new sales. They could make the iPad really useful for note taking by building APIS to support stylus and HWR, for example.

"What’s the reason for the slow up?" (0)

Anonymous Coward | about 6 months ago | (#46831975)

Wow, they have to ask? An expensive product has reached market saturation in 4 years. People aren't replacing their old ones because it's a marginally useful product with limited applications other than playing YouTube videos, which the original iPads do just fine.

Next up, Captain Obvious asks: "Why aren't people replacing their Core i5 desktops with 1TB drives and 32GB of memory as often as they replaced their Pentium II desktops?"

Usability (0)

bradgoodman (964302) | about 6 months ago | (#46831991)

I've been saying from Day 1 - that I don't think the iPad is that great. It may be good for games, videos and light web browsing - but the lack of keyboard make it a difficult to do any real "work" (including homework) on. For example, I am typing this message on a "real" keyboard (not an on-screen one). I know you *can* attach external keyboards - but then we're moving more into netbook/notebook space - and if we're gonna go there - we might as well throw in a mouse, larger screen, and "real" multitasking (i.e. I can see more than one window at a time - like I am doing right now at work).

So the iPad is a good trinket - and has some good vertical applications (I use it for navigation at the help of my boat, and Netflix in the cabin) - but I don't think it's will displace the functionality of "personal computers" for "productive" applications.

The real reason behind this: Jobs RIP (0)

xxxJonBoyxxx (565205) | about 6 months ago | (#46832093)

The real reason behind this? Jobs is dead. Yeah, it sucks, but no one could market tech like he could, and without that cheerleader out front, Apple has begun to look and behave like every other tablet-pusher on the planet.

Pac-Man Fever (0)

puddingebola (2036796) | about 6 months ago | (#46832135)

It's like Pac-Man fever all over again.

LOL (0)

Anonymous Coward | about 6 months ago | (#46832161)

iPad starts at $399 (Mini) / $499 (regular)... Article characterizes this as "a near thousand dollar purchase"

without uncle steve (0)

Anonymous Coward | about 6 months ago | (#46832197)

they got no vision, no new ideas, and no new market to capture... apple is gonna go rotten, sooner rather than later.

Just get a laptop (0)

Anonymous Coward | about 6 months ago | (#46832247)

Maybe people realize that using tablets for every day use sucks and that laptops are much easier and faster to use.

Android (1)

Jacek Poplawski (223457) | about 6 months ago | (#46832295)

Long article about poor iPad sales and no single word about Android.

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