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Apple Announces iPad Air

Soulskill posted about 9 months ago | from the listening-to-this-press-conference-is-like-mainlining-the-essence-of-marketing dept.

Handhelds 471

Today Apple held a press conference to unveil its updated software and hardware products. The biggest news was the announcement of the 'iPad Air,' which has a 9.7" Retina display. It's 7.5 mm thick, which is 20% thinner than the older iPad. The weight has dropped from 1.4 lbs to 1.0 lbs, and it runs on a 64-bit A7 chip with an M7 motion coprocessor. Apple claims performance has doubled over the previous-gen iPad. The iPad Air will be available on November 1st. The iPad Mini is getting a new revision as well. The display has been upgraded to 7.9" at 2048x1536, which is the same resolution as the iPad Air. The new Mini has an A7 chip as well.

Apple also announced that the new version of Mac OS X (10.9 Mavericks) is available now and is free to all Mac OS X users. It includes better multi-monitor support, tabs in Finder, and a number of performance optimizations. The Macbook Pro is getting updates to the 13" and 15" models, which are now running on Intel Haswell processors. They both have PCIe SSDs, 802.11ac Wi-Fi, and Thunderbolt 2 support. Apple also talked about the redesigned Mac Pro line. As you may recall from WWDC, the new model takes up about about 1/8th of the volume as the old one. It's cooled by a single fan, uses 70% less power than the earlier model, and puts out 12 dB of noise when idling. It'll be available in December. On the software side, Apple has been updating a lot of their software to add 64-bit support and mesh with the new iOS 7 style of design. This includes iPhoto, iMovie, and Garageband, as well as the iLife and iWork software suites. iWork is also getting collaborative work features, and it's now free with new Macs and iOS devices.

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Major shot at Microsoft, too. (4, Interesting)

jcr (53032) | about 9 months ago | (#45204021)

iWork is now free, and include collaboration features that MS Office will have a hell of a time trying to match.

-jcr

Re:Major shot at Microsoft, too. (3, Insightful)

Barlo_Mung_42 (411228) | about 9 months ago | (#45204131)

MS is more worried about Google docs imo. Office already has collaborative features that work across platforms. For iWork to be interesting it would need to work on more than just Mac.

Re:Major shot at Microsoft, too. (4, Informative)

guruevi (827432) | about 9 months ago | (#45204167)

It has been working on any device for a while now. It's similar to O365, it's browser based but free.

Re:Major shot at Microsoft, too. (1, Informative)

mosb1000 (710161) | about 9 months ago | (#45204259)

For iWork to be interesting it would need to work on more than just Mac.

Which is why it does.

Re:Major shot at Microsoft, too. (1, Insightful)

Savage-Rabbit (308260) | about 9 months ago | (#45204889)

MS is more worried about Google docs imo. Office already has collaborative features that work across platforms. For iWork to be interesting it would need to work on more than just Mac.

Office only has a native client on Windows, iWork has one only on OS X and iOS, Google Docs has no official native clients that I'm aware of. Since Google Docs is a web only app the only fair thing to do is compare it to the web versions of iWork and Office 365. The web version of iWork is supported on Windows browsers. It's not supported on Linux but will run there on Firefox. Comparing the two I'd say iWork is in many ways on par with Google Docs except that iWork looks more slick. I can't compare the two to Office 365 since I haven't used it but it would seem to me that iWork could be made to achieve feature parity Google Docs and Office 365 with relatively little effort. It all depends on whether Apple can pull it's head out of it's ass (unlikely), ensure official support for iWork/iCloud on Linux/Android desktops and how important it is to them to piss off Google by matching Google Docs feature-for-feature.

A shot at other OS, computer *and* device makers (5, Interesting)

perpenso (1613749) | about 9 months ago | (#45204251)

iWork is now free, and include collaboration features that MS Office will have a hell of a time trying to match.

-jcr

A major shot at other operating system, computer *and* mobile device makers. Free (as in beer) major OS update (computers) and free productivity apps (computers and mobile devices). Bundling the productivity apps with new computers and mobile devices will help Apple maintain their price points. Once again, Apple demonstrates that they are a hardware company at heart, that software is a tool to sell that hardware.

Re:A shot at other OS, computer *and* device maker (-1, Troll)

js3 (319268) | about 9 months ago | (#45204583)

It's not really useful since you can't install it on any machine.. only apple machines that cost a lot

Re: install on any machine (4, Informative)

SpaceManFlip (2720507) | about 9 months ago | (#45204989)

Not really true. It just needs special bootloaders to emulate Macs' EFI, and a few customized drivers, and a healthy disregard for EULAs.

Re:A shot at other OS, computer *and* device maker (0)

Anonymous Coward | about 9 months ago | (#45205005)

And how much does your comparable PC (not bargain basement - something with identical, or as close as possible, hardware specs) cost after you buy your OS and Office suite? I'm guessing more than a Mac.

Re:Major shot at Microsoft, too. (0)

Anonymous Coward | about 9 months ago | (#45204483)

I'm hoping they didn't "imporve" it like MS did with all the changes they made when they introduced the "ribbon". I still can't figure out how to contol graphics in these weird boxes they go into now in word. A complete mystery and one I'll never take the time to learn since there is Pages.

It's keynote that is the wonder however. So easy to work with.

THe one feature I've missed in pages is robust footnotes. You can do endnote footnotes but it's very clumsy especially when you export them to someone else, or convert to MS word format. I wish Zotero would get over their pride and support pages. And hopefully apple will publish their interface or XML file spec so that the zotero folks don't have any more thin excuses. Zotero is such a nice end note system, it makes me sad it doesn't work with the best document processor. I cant wait till I can dump Endnote.

Re:Major shot at Microsoft, too. (-1)

Anonymous Coward | about 9 months ago | (#45204569)

MS aren't worried in the slightest. iWork is poor for most things and no business is going to use that where the de facto standard is MS Office file formats.

Re:Major shot at Microsoft, too. (0)

Anonymous Coward | about 9 months ago | (#45204781)

iWork is now free, and include collaboration features that MS Office will have a hell of a time trying to match.

-jcr

Collaboration features that only work on Apple Hardware, surely a serious business person rather than WEIRD APPLE FANBOY would be all over that.

Re:Major shot at Microsoft, too. (3, Informative)

adamstew (909658) | about 9 months ago | (#45204881)

The collaboration features will work on any device that has reasonable HTML 5 support as it is entirely browser based...including Mac, iDevices, Windows (IE, Chrome, Firefox), and a fair number of non-apple tablets...including the Surface. No license or account is needed for the collaborators.

I gotta admit (4, Interesting)

Andrio (2580551) | about 9 months ago | (#45204037)

That's pretty impressive engineering. Think it allows Android to be installed on it? :)

Re: I gotta admit (-1)

Anonymous Coward | about 9 months ago | (#45204109)

Whatever. It's just another marketing ploy to sucker folks who are not marketing savvy.

Re: I gotta admit (5, Funny)

supertrooper (2073218) | about 9 months ago | (#45204237)

Speak for yourself. Now that it's twice as fast, I can finish the movie in half the time.

Re: I gotta admit (1)

Anonymous Coward | about 9 months ago | (#45204487)

I need to know how many transistors it has before I'll buy one.

Re:I gotta admit (0)

kthreadd (1558445) | about 9 months ago | (#45204415)

That's pretty impressive engineering. Think it allows Android to be installed on it? :)

The hardware could most likely run it, but since Apple locks the boot loader and prevents the user from changing the operating system this will not be possible. It is highly unfortunate that we don't have legislation that prevents this abusive behavior.

Re:I gotta admit (0)

coinreturn (617535) | about 9 months ago | (#45204659)

That's pretty impressive engineering. Think it allows Android to be installed on it? :)

The hardware could most likely run it, but since Apple locks the boot loader and prevents the user from changing the operating system this will not be possible. It is highly unfortunate that we don't have legislation that prevents this abusive behavior.

Slashdotter wants more governent regulation. Film at 11.

Re:I gotta admit (0)

Samantha Wright (1324923) | about 9 months ago | (#45204753)

Hint for your anarcho-capitalist kneejerk playbook: "be open" isn't the kind of regulation that impedes a free market.

Re:I gotta admit (0)

coinreturn (617535) | about 9 months ago | (#45204911)

Hint for your anarcho-capitalist kneejerk playbook: "be open" isn't the kind of regulation that impedes a free market.

Hint for your kneejerk reaction - I am a flaming liberal. My point was that I was surprised that the anarcho-capitalists wanted more government regulation.

Re:I gotta admit (1)

Hamsterdan (815291) | about 9 months ago | (#45204905)

Why is it abusive? It's their hardware, their rules. It's not like you can install iOS or Windows on a Nexus either.

Re:I gotta admit (3, Insightful)

SighKoPath (956085) | about 9 months ago | (#45205015)

You could, if there were versions of iOS or Windows compatible with its hardware. I mean, the Nexus doesn't prevent you from installing other OSs - take a look at Ubuntu Touch.

Re:I gotta admit (-1)

Anonymous Coward | about 9 months ago | (#45204743)

No. Why would you want to fuck it up?

iPads seem to overcome moore's law (5, Funny)

etash (1907284) | about 9 months ago | (#45204059)

since every new version is twice as faster as the previous one, given the fact that we see new versions in less than 18 months.

unless apple's engineers are optimizing this infamous loop:

for(i=0;i1000000000;i++);

Re:iPads seem to overcome moore's law (1)

guruevi (827432) | about 9 months ago | (#45204191)

Moore's law is a lower limit. Chips have been increasing faster than Moore's law since the inception of the law.

Re:iPads seem to overcome moore's law (0)

Anonymous Coward | about 9 months ago | (#45204337)

if you look at chip manufacturing techniques and transistor sizes we're actually approaching the lower limit of transistor size meaning moore's law is finite. That's why people are examining quantum computers.

Re:iPads seem to overcome moore's law (1)

jones_supa (887896) | about 9 months ago | (#45204807)

And if we look at single-core performance only, we have fallen off the wagon already.

Re:iPads seem to overcome moore's law (0)

Anonymous Coward | about 9 months ago | (#45204859)

I can't wait to see what becomes of tablets and the like when graphene computing finally becomes a reality.

Holy Matrix in a piece of paper batman.

Although personally I would love to see a move to upgradable embedded products. Sort of the same way most netbooks / laptops could be upgraded to a limited extent, such as more RAM, new hard drive, slot for something else (usually 2 where one has the wifi card already in it), outputs for monitors and audio.

Then I can finally do nothing with it since it will still likely be gimped because shitty battery tech is still not caught up with computings progression.

Re:iPads seem to overcome moore's law (5, Informative)

ShanghaiBill (739463) | about 9 months ago | (#45204919)

since every new version is twice as faster as the previous one, given the fact that we see new versions in less than 18 months.

Moore's Law [wikipedia.org] is an observation about transistor density, not CPU speed.

Mini seems to go without M7 ... (0)

perpenso (1613749) | about 9 months ago | (#45204077)

The iPad mini seems to be going without the M7 motion coprocessor, unlike the full sized iPad Air. Regrettable, but still a nice refresh.

Re:Mini seems to go without M7 ... (5, Informative)

Anonymous Coward | about 9 months ago | (#45204185)

Not true... http://www.apple.com/ipad-mini/specs/ specifically lists the chip as: "A7 chip with 64-bit architecture and M7 motion coprocessor"

Dev only needs mini to test 64-bit A7/M7 ... (1)

perpenso (1613749) | about 9 months ago | (#45204409)

Not true... http://www.apple.com/ipad-mini/specs/ [apple.com] specifically lists the chip as: "A7 chip with 64-bit architecture and M7 motion coprocessor"

Thank you. I am thrilled to be wrong. I only noticed the M7 being mentioned with respect to the iPad Air during the presentation, I read too much into that.

So a developer only needs to get a mini to test 64-bit code and A7/M7 functionality.

Why is iPad so much better than iPhone? (3, Interesting)

WiiVault (1039946) | about 9 months ago | (#45204127)

Not to bash the iPhone, but how is it that Apple seems to be so much ahead of the pack when it comes to the iPad but the iPhone seems to be just another high-end smartphone? I mean the new full-size iPad seems so much better especially in size and weight than anything else out there, while the 5s is just a nice spec bump.

Re:Why is iPad so much better than iPhone? (2, Informative)

tgd (2822) | about 9 months ago | (#45204311)

Not to bash the iPhone, but how is it that Apple seems to be so much ahead of the pack when it comes to the iPad but the iPhone seems to be just another high-end smartphone? I mean the new full-size iPad seems so much better especially in size and weight than anything else out there, while the 5s is just a nice spec bump.

Ahead of the pack in technology or sales?

None of their devices are close to the head of the pack from a technology standpoint. They can hype things up well, and they sell well, but across the boards they're middle-of-the-road hardware with typically one or two "oh, but we've got this!" upgrades that can be heavily marketed for the brief interlude before Samsung or another company makes a call on its actual value and adds it.

And, frankly, its just fine that Apple works that way.

Re:Why is iPad so much better than iPhone? (1, Insightful)

i_ate_god (899684) | about 9 months ago | (#45204381)

In what way is the iPad "middle-of-the-road" hardware?

What tablets on the market now exist that greatly exceed the ipad in the highend spectrum?

Re:Why is iPad so much better than iPhone? (0)

Anonymous Coward | about 9 months ago | (#45204527)

None of their devices are close to the head of the pack from a technology standpoint

Wut. What do you Apple haters smoke. First with the HiDPI, CPU/GPU leaps ahead of anything else. Battery tech that is only now being matched.

Re:Why is iPad so much better than iPhone? (2, Informative)

Anonymous Coward | about 9 months ago | (#45204379)

So far ahead of the pack? iOS still can't do the stuff that Windows Pro can, including backward compatibility, keyboard, etc.

The reason the iPhone is "just another high end phone" is because they've been behind the curve for years now. Give the market more time, and just like everything else, Apple will fall behind by sheer force of numbers. 10's and 100's of companies can make more progress than a single company - any day, all day.

Apple makes a well polished item then gets stuck in it's own success while it falls behind. Mac vs PC all over again.

I'll eat my words if Apple remains as much of a cash cow as it is for munch longer.

Re:Why is iPad so much better than iPhone? (2, Funny)

Anonymous Coward | about 9 months ago | (#45204461)

I'll eat my words if Apple remains as much of a cash cow as it is for munch longer.

Getting started early?

Re:Why is iPad so much better than iPhone? (4, Informative)

BaronAaron (658646) | about 9 months ago | (#45204419)

To be fair the Sony Xperia Tablet Z [sonymobile.com] is only 6.9mm thick and only 1.1 pounds... The rest of the specs are also about the same, and that's been out for a month or two now.

Re:Why is iPad so much better than iPhone? (2)

symbolset (646467) | about 9 months ago | (#45204749)

SXTZ display: 1920 x 1200 pixels. iPad Air display: 2048-by-1536.

Re:Why is iPad so much better than iPhone? (4, Insightful)

BaronAaron (658646) | about 9 months ago | (#45204933)

The SXTZ display: 10.1". iPad Air display: 9.7"

If you won't care about the extra 128x336 pixels, I won't care about the extra 0.4 inches... Or the likely $100 price difference...

Re:Why is iPad so much better than iPhone? (4, Funny)

LordLimecat (1103839) | about 9 months ago | (#45204987)

Moving goalposts for the win!

Post a tablet priced cheaper, better specs, but 0.1 lbs heavier? The claim will be that the iPad is better because its more portable.
Post a tablet priced around the same, better weight / thickness, but not as good screen? iPad is better!

I will admit that when it comes to being exactly like an iPad, Apple does it best.

Re:Why is iPad so much better than iPhone? (2)

getNewNickName (980625) | about 9 months ago | (#45205047)

If you're comparing size and weight you need to take into account the important pieces that contribute to those stats: the display and the battery. The iPad Air has a 2048x1536 display vs 1920x1200 on the Xperia. According to the product page, the iPad Air has approx 10 hour battery life, while the Xperia doesn't specify battery life on its product page (some reviews are quoting 8 hours). I don't see Xperia as having "about the same" specs at all.

Incompetent Press (3, Insightful)

SuperKendall (25149) | about 9 months ago | (#45204513)

Not to bash the iPhone, but how is it that Apple seems to be so much ahead of the pack when it comes to the iPad but the iPhone seems to be just another high-end smartphone?

It seems that way because the press is incapable of understanding what it means that both iPad and iPhone now ship with a 64-bit processor, and full-time motion chip - as well as strong BTLE support, something Android has only recently begun to adopt.

The iPhone 5s is leading all of the other smartphones on the market today in terms of technology - just not in screen size.

Re:Incompetent Press (5, Funny)

purpledinoz (573045) | about 9 months ago | (#45204969)

Sweet, 64-bit processor. Now I can have more than 4 billion friends on facebook!

Re:Incompetent Press (0)

Anonymous Coward | about 9 months ago | (#45205013)

It seems that way because the press is incapable of understanding what it means that both iPad and iPhone now ship with a 64-bit processor, and full-time motion chip - as well as strong BTLE support, something Android has only recently begun to adopt.

The iPhone 5s is leading all of the other smartphones on the market today in terms of technology - just not in screen size.

For consumer use, the advances in technology are largely irrelevant at this point. It's like putting out a razor with 6 blades. The next advance is going to be battery life that lasts for weeks or months, and no one has that yet.

Re:Why is iPad so much better than iPhone? (1)

SoupIsGood Food (1179) | about 9 months ago | (#45204549)

Well, it =is= a spec bump. It's introducing some interesting stuff which is laying the groundwork for the future - most notably a 64bit processor - some stuff that's an interesting and well integrated minor selling point that will be aped by everyone else in the industry - the fingerprint reader and gold tone - and general refinement that makes it nicer to use than previous rev - the camera software. It's to keep the faithful in the fold. iPhone 6 should be the cart-upender you crave.

In general, tho, the dev tools for Android are fairly terrible and require more a lot more work to retool an app for a full size tablet, in a software market that subsists largely on ad-supported freeware. It's not as easy or profitable to support an Android tablet version of your software as it is in the Apple ecosystem, where users are more willing to pay money for software. This results in (comparative) lackluster demand for Android tablets, which results in lackluster tablets.

To be brutally blunt, despite, or rather because of, its enormous success, I think Android is on borrowed time. Touch-optimized ChromeOS is where the Google ecosystem is going to wind up. It will allow them to supplant Microsoft on the desktop, build demand in the tablet market, and cut Firefox OS off at the knees, all with the same code base and library of apps and complete visibility into user behavior (Google's in the business of selling ads and marketing data, remember).

Re:Why is iPad so much better than iPhone? (3, Insightful)

Connie_Lingus (317691) | about 9 months ago | (#45204817)

did you really say that Android is on borrowed time??

that's just utterly ridiculous...even if Google stopped work on it today, the OS community and the huge worldwide installed userbase would keep it going forever, just like Linus did with unix.

Android is going to be with us forever.

Re:Why is iPad so much better than iPhone? (0)

Anonymous Coward | about 9 months ago | (#45204567)

The iPhone has been around for over 6 years, so other companies have had plenty of time to catch up. The iPad has only been in the wild for 3 years.

Also, Apple have a habit of jumping onto new mass-produced technology early and buying every unit that the factory can make. A famous example would be the just-released 1.8" Toshiba hard drive that got put into the first iPod 12 years ago - the first pocket-sized MP3 player that could hold thousands of songs.

It's difficult to copy a technology quickly when Apple has an exclusive contract with the only factory in the world that makes it.

Re:Why is iPad so much better than iPhone? (0)

Anonymous Coward | about 9 months ago | (#45204931)

"It's difficult to copy a technology"
Most of the HD mp3 players on the market made the ipod 12 years ago look weak. The only thing Apple was good at was marketing. I had a creative Labs mp3 player when friends had an ipod. I could do more and store more. Maybe one day people will wake up and see Apple really is just really good at marketing and not great at products, good products yes but not great.

Re:Why is iPad so much better than iPhone? (1)

jon3k (691256) | about 9 months ago | (#45205023)

The S model is always just a spec bump. Although slow motion video and TouchID are incredible.

Unix Workstation (4, Interesting)

psergiu (67614) | about 9 months ago | (#45204177)

Apple haters or not, the saddest thing to realize is that the only UNIX(R) Workstation on the market is now the Mac. As Apple is the only UNIX 03 certification holder who is still making desktops and laptops. All the other UNIX 03 hardware produced at the moment is Datacenter-only rackmounted servers.

So $2999 for a powerful UNIX(R) Workstation is a fair price.

Re:Unix Workstation (1)

kthreadd (1558445) | about 9 months ago | (#45204327)

Well, you could just take any just about any workstation and put Solaris on it.

Re:Unix Workstation (5, Funny)

Anonymous Coward | about 9 months ago | (#45204507)

Well, you could just take any just about any workstation and put Solaris on it.

then you'd have 2 problems

Re:Unix Workstation (0)

Anonymous Coward | about 9 months ago | (#45204687)

I'd say that under Oracle's stewardship that Solaris on the desktop/workstation is fairly dead.

Re:Unix Workstation (1)

Anonymous Coward | about 9 months ago | (#45204755)

I was thinking that too, until I found this: http://docs.oracle.com/cd/E23824_01/html/E24456/desktop-123.html [oracle.com]

It ships with GNOME 2.30. It is UNIX. It has ZFS. DTrace. Zones. A full GNU stack.
This could actually work as a really good desktop while the Linux distributions sort their mess out.

Re:Unix Workstation (5, Insightful)

Anonymous Coward | about 9 months ago | (#45204345)

What use do you have for a UNIX(R) Workstation when you can use Linux or Freebsd for some UNIX-like goodness? Are their compatibility issues with something you work with?

Re:Unix Workstation (5, Funny)

Anonymous Coward | about 9 months ago | (#45204525)

What use do you have for a UNIX(R) Workstation when you can use Linux or Freebsd for some UNIX-like goodness?

Chicks dig Unix certification.

Re:Unix Workstation (0)

Anonymous Coward | about 9 months ago | (#45204899)

What use do you have for a UNIX(R) Workstation when you can use Linux or Freebsd for some UNIX-like goodness?

Chicks dig Unix certification.

Best reply ever!

Re:Unix Workstation (1)

psergiu (67614) | about 9 months ago | (#45204995)

Any UNIX(R) admins with mod points in here ? Mod parent up :)

Re:Unix Workstation (1)

Anonymous Coward | about 9 months ago | (#45204357)

Wouldn't your same argument be just as valid if you said "So $100,000 for a powerful UNIX(R) Workstation is a fair price"?

Re:Unix Workstation (1)

psergiu (67614) | about 9 months ago | (#45205045)

Considering that the last SGI, HP, IBM and Sun workstations used to cost way more than that for the entry models, i do say it's a fair price.
And as perpenso mentioned in a post below, you are able to get a mac mini starting at $600 as a cheaper option.

Re:Unix Workstation (5, Funny)

stewsters (1406737) | about 9 months ago | (#45204439)

Forget the workstation, I'm thinking of getting a couple of the mac pros [apple.com] and putting them in a rack [walmart.com] .

Re:Unix Workstation (2)

GodfatherofSoul (174979) | about 9 months ago | (#45204829)

Imagine a Beowulf cluster of THOSE [laurenslatest.com] ! Especially on a sausage pizza...mmmm....

A $600 Mac mini is also UNIX(R) (3)

perpenso (1613749) | about 9 months ago | (#45204627)

Apple haters or not, the saddest thing to realize is that the only UNIX(R) Workstation on the market is now the Mac. As Apple is the only UNIX 03 certification holder who is still making desktops and laptops. All the other UNIX 03 hardware produced at the moment is Datacenter-only rackmounted servers.

So $2999 for a powerful UNIX(R) Workstation is a fair price.

A $600 Mac mini is also UNIX(R) and for many UNIX(R) users it is quite usable. Not all UNIX(R) users need a *high performance* workstation.

Re:A $600 Mac mini is also UNIX(R) (1)

psergiu (67614) | about 9 months ago | (#45204971)

You're absolutely right. I do have a mac mini and it does everything i need it for. But like the most family car owners who dream of having a muscle car, mac mini owners dream of getting a Mac Pro - even if they don't need it.

I think mac mini is the cheapest UNIX(R) workstation there ever was.
Even the SGI Indy in the basic configuration (16Mb ram, 8bit 2D graphics) was incredibly expensive when new.

Re:Unix Workstation (0)

K. S. Kyosuke (729550) | about 9 months ago | (#45204935)

I believe you can still buy an IBM Power 720 Express system tower box and use it as a workstation. It's a neat machine for any Pure UNIX(R) Dickhead(TM) out there.

Whew! That certainly lightens the burden... (0)

intermodal (534361) | about 9 months ago | (#45204193)

of hating Apple! Thanks guys, I'm here all week. Tip your wait-staff.

Re:Whew! That certainly lightens the burden... (0)

Anonymous Coward | about 9 months ago | (#45204325)

You all wanted software to be free, right?

Built-in apps (0)

Anonymous Coward | about 9 months ago | (#45204231)

It sure looks to me like they are now including keynote, pages, imovie, garageband installed at no charge.

At least that is how it looks from apples site.

Re:Built-in apps (1)

mosb1000 (710161) | about 9 months ago | (#45204335)

They are free with all new macs or iOS devices.

Free Free Free (0)

Anonymous Coward | about 9 months ago | (#45204277)

Amazing how they're just giving the software away...

Re:Free Free Free (1)

iroll (717924) | about 9 months ago | (#45204353)

Exactly! Free stuff can't possibly be as good as stuff that costs $200.

Re:Free Free Free (1)

kthreadd (1558445) | about 9 months ago | (#45204355)

They will just make it up in volume.

Re:Free Free Free (1)

bearinboots (743355) | about 9 months ago | (#45204663)

Apple software exists to drive hardware sales -- the exact opposite of the Microsoft business models. It's a smart move.

Looking forward to iPad nano (3, Funny)

oo_00 (2595337) | about 9 months ago | (#45204339)

Oh, wait...

ipad air? so when does the ipad pro come out? (0)

Anonymous Coward | about 9 months ago | (#45204359)

looks like they are getting ready for a "pro" ipad?

captcha: aperture

which reminds me are they ever going to update that or what?

Only 16GB (0)

Anonymous Coward | about 9 months ago | (#45204369)

Will the new iPad mini be limited to 16GB or is there a 32GB version at well?

Re:Only 16GB (1)

mjperson (160131) | about 9 months ago | (#45204477)

The new iPad Mini comes in 16, 32, 64, AND 128 GB models. Just like the full-sized ones.

Re:Only 16GB (1)

spire3661 (1038968) | about 9 months ago | (#45204947)

At $100 per breakpoint. I fucking hate how this came to be. No external storage AND pay through the nose for storage.

Re:Only 16GB (0)

Anonymous Coward | about 9 months ago | (#45204977)

Do they have the same amount of memory? (And how much?)

4K display, anyone? (1)

timeOday (582209) | about 9 months ago | (#45204377)

I was really hoping the new MacBook pro would support a new 4k external display. With Thunderbolt 2 making it in, my question now is whether it will have the graphics grunt to handle it, and what sort of 4K display they are releasing in tandem with the Mac Pro?

Re:4K display, anyone? (0)

Anonymous Coward | about 9 months ago | (#45204541)

It can support 3 of them simultaneously, and do real time 4k video editing. They called that out pretty early in the presentation.

Re:4K display, anyone? (0)

Anonymous Coward | about 9 months ago | (#45204579)

Oh sorry, read that as Mac Pro not MacBook Pro. My mistake...

Re:4K display, anyone? (1)

spire3661 (1038968) | about 9 months ago | (#45204885)

Wait, they are working on Thunderbolt 2? Thunderbolt 1 is a huge market failure. You can barely find any thunderbolt parts, much less any that are reasonably priced.

thin thing (4, Funny)

swampfriend (2629073) | about 9 months ago | (#45204421)

wouldn't a better name have been "ipod hair"

Mac PRO starts at 3K only 256GB storage (1)

Joe_Dragon (2206452) | about 9 months ago | (#45204437)

Mac PRO starts at 3K only 256GB storage base.

Imac's at half the price have X4 storage base.

based on new laptop pricing looking at an $800.00 add on to get 1TB build in.

Re:Mac PRO starts at 3K only 256GB storage (1)

perpenso (1613749) | about 9 months ago | (#45204773)

For many the internal storage often doesn't need to do much more than boot the operating system, provide VM swap and host apps. A typical user will probably have an external RAID to do their work on. Others will get the 512GB or 1TB upgrades.

Re:Mac PRO starts at 3K only 256GB storage (4, Informative)

Anonymous Coward | about 9 months ago | (#45204789)

The Mac Pro is intended to be a graphics/video workstation. You use external disks to hold your data because you have massive amount of data you need to deal with.

No internal drive is big enough for the workloads it is intended to be used for, you attach a external cage with a bunch of disks via thunderbolt or a SAN.

$2600 to get a laptop with better then Intel video (1)

Joe_Dragon (2206452) | about 9 months ago | (#45204485)

$2600 to get a laptop with better then Intel video??

they used to have the $2000 ones with better video but now

why no Fusion Drive choice for latops? (1)

Joe_Dragon (2206452) | about 9 months ago | (#45204529)

1TB max is low and 256GB base is small.

Also roaming costs, low caps, speed caped wifi makes cloud use not that ideal way to work.

Mavericks is free? Hmmm... (1)

umafuckit (2980809) | about 9 months ago | (#45204693)

I recall paying for my upgrades to Snow Leopard and Mountain Lion, so if Mavericks is free then what's Apple getting out of this? Are they slipping in some iOSification of the desktop, or other bullshit like that? I've looked at Apple's pages on Mavericks and I can't see anything overtly dodgy, but also I don't believe there's such a thing as a free lunch...

Re:Mavericks is free? Hmmm... (4, Informative)

fox1324 (1039892) | about 9 months ago | (#45204837)

Apple makes their money primarily from selling hardware. By making OS updates free it makes moving to the Mac ecosystem that much more attractive.

Re:Mavericks is free? Hmmm... (1)

Anonymous Coward | about 9 months ago | (#45204843)

If you held out until Lion was available, Apple would send you the Snow Leopard upgrade disk for free. Frankly, I'm happy with SL, but may move to Mavericks since it's a gimmie.

I've yet to pay for an OS upgrade on my Mac Mini.

boring (0)

Anonymous Coward | about 9 months ago | (#45204747)

So its a boring thinner IPAD like everyone expected but they called it the "IPAD Air" to try to put lipstick on the pig.

Hmm... (1)

JustAnotherIdiot (1980292) | about 9 months ago | (#45204795)

Apple also announced that the new version of Mac OS X (10.9 Mavericks) is available now and is free to all Mac OS X users

I'd check for a "Courtesy of the NSA" fine print.

Memory options (0)

spire3661 (1038968) | about 9 months ago | (#45204857)

When is Apple going to join the 21st century on memory pricing. $100 per breakpoint is insane. 16 GB baseline is a joke at these premium prices. Attempting to get $100 for 32 GB is a giant fuck you.

Oh look! (-1)

Anonymous Coward | about 9 months ago | (#45204917)

Its same white-useless-piece-of-shit-state-of-the-art-device that I will not buy!

Keep trying hipsters a-holes...

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