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Apple G5 Ads Banned In UK

simoniker posted more than 11 years ago | from the bestest-mostest dept.

Technology (Apple) 709

Justen writes "The Independent Television Commission has quietly banned Apple from airing an advertisement (in QuickTime here) for the Power Mac G5 in the UK. The Committee says that, prior to the initial broadcast of the ad, it was critical of the assertion that the Power Mac G5 is "the world's fastest, most powerful personal computer." However, Apple supplied what was asserted to be "fair and even" data, based partially on SPEC benchmarks, which "substantiated" Apple's claims and "satisfied" the concerns of their "IT expert." However, the Committee says some "viewers complained that the advertising was misleading," and thus, after an investigation, it reversed its original decision. The Committee has now decided that the ad "should not be re-shown in its current form." Conspiracy theorists take note, Apple's sales in the UK are up 36%, so far, this year."

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Conspiracy? Yes. (5, Funny)

grub (11606) | more than 11 years ago | (#7437895)


Conspiracy theorists take note, Apple's sales in the UK are up 36%, so far, this year.

.. sure, but I'll also note that The site www.itc.org.uk is running Microsoft-IIS/4.0 on NT4/Windows 98. [netcraft.com] It's a ploy by Microsoft to bring that 36% number 'under control'..

..where's my tin foil hat?

Congrats! (-1, Troll)

Anonymous Coward | more than 11 years ago | (#7437941)

Yuo = Fagot

Re:Conspiracy? Yes. (3, Funny)

markxsd (718350) | more than 11 years ago | (#7438006)

Independent IT expert becomes one of The Ten Most Overpaid Jobs In The U.K.

Re:Conspiracy? Yes. (0)

Anonymous Coward | more than 11 years ago | (#7438175)

In Soviet Russia, ALL YOUR BASE ARE BELONG to %new_catchphrase!

Re:Conspiracy? Yes. (1, Insightful)

Anonymous Coward | more than 11 years ago | (#7438041)

No, just typically English. We have a fairly high standard of 'truth' in advertising here. I know its old fashioned but we beleive you can't just say any crap you want and be excused because 'its an advert'. Its called the dividing line between fact and fantasy.

I saw the ad myself. I even remember thinking "thats a pretty bold claim" and wondering if anyone except me would even think to research/analyse/evaluate/complain.

So people did complain. Good show!

Because its simply NOT TRUE.

Plenty of big iron boxes like Crays and IBM are obviously more powerful machines. The ad contains a blatently FALSE sataement.

Apple merely wishes it were true. Which is not the same as it being true.

btw I quite like Apple computers, and still do.

Re:Conspiracy? Yes. (4, Insightful)

darkgreen (599556) | more than 11 years ago | (#7438116)

big iron boxes like Crays and IBM are obviously more powerful

While i would concede a point arguing that the current intel offerings are as fast or faster, I have to ask the question :

what world do you live in where a Cray is considered a personal computer?!

Re:Conspiracy? Yes. (4, Funny)

mahdi13 (660205) | more than 11 years ago | (#7438159)

I thought everyone used Crays as personal computers and that I was poor, stuck with a $2000 PC...
phew! Thanks for clearing that up!

Re:Conspiracy? Yes. (1)

radio4fan (304271) | more than 11 years ago | (#7438118)

Plenty of big iron boxes like Crays and IBM are obviously more powerful machines. The ad contains a blatently FALSE sataement.


Which is why it said "the world's fastest, most powerful personal computer".

Re:Conspiracy? Yes. (0)

Anonymous Coward | more than 11 years ago | (#7438178)

You don't have a Cray?

Sure I had to demolish the dining room to get it the house, but you should see it run Quake.

Re:Conspiracy? Yes. (0)

Anonymous Coward | more than 11 years ago | (#7438122)

And you would classify those Crays as "personal computers?" The add _does_ claim that they are the world's fastest "personal computer"

Re:Conspiracy? Yes. (3, Insightful)

Xunker (6905) | more than 11 years ago | (#7438165)

Since when was any "big iron" a personal computer, eh? How often have you seen a Cray for sale at CompUSA or Time?

People made the same argument about Apple claiming it was the first 64-bit personal computer: "I have an Ultra 5 right here on my desk", but a Sun is not a personal computer, neither is an RS/6000, ad nauseum.

And remember, in the USA, "the fastest" really means "as fast as the competition." As long as all three brands of washing powder clean as well as each other they are the "the best".

Re:Conspiracy? Yes. (0)

AbbyNormal (216235) | more than 11 years ago | (#7438077)

Not after Slashdot is done with them.

Re:Conspiracy? Yes. (2, Funny)

NightSpots (682462) | more than 11 years ago | (#7438078)

Up 36% ... to a whopping 136 total. Whoopdie-do.

Why even bother lying? (-1, Flamebait)

Anonymous Coward | more than 11 years ago | (#7438144)


People buy Macs because they look pretty, not out of any performance expectation. If they're going to try to compete in the who's-faster-than-who arena they're just gonna get clobbered. I'm suprised they'd even want to bring up the speed of the machine. They probably just meant "fastest Macintosh" and some marketing guy got carried away.

Which conspiracy? (3, Insightful)

Suffering Bastard (194752) | more than 11 years ago | (#7437899)

Conspiracy theorists take note, Apple's sales in the UK are up 36%, so far, this year.

Which conspiracy theory should I be concerned with? The theory that the ITC is out to thwart Apple or the conspiracy between Apple and ITC to sell more Macs?

Glad to see the UK take a stand for integrity in advertising.

Re:Which conspiracy? (3, Interesting)

Rura Penthe (154319) | more than 11 years ago | (#7438059)

What a shame such "integrity" doesn't actually extend to anything but a very few "unpopular" ads. How many people who complained about this ad were "that guy".

You all know the one I'm talking about. The guy you knew in middle school who hated Macs for no apparent reason. The one who would crow about bad financial reports while you were just trying to eat your Jello. Or maybe it's a "tech" guy you know who can't understand why anyone would use a Mac. "Windows is everywhere, it's clearly better" he'll say. Or "It's good enough, who cares about using anything else, Macs suck".

There is an astounding amount of vitriol between Windows zealots and Apple (and of course Apple zealots and Microsoft). I find it difficult to credit this ad's banishment in the UK to "integrity in advertising". Instead I'd chalk it up to "caving to zealotry" on the part of the politicos.

Re:Which conspiracy? (-1, Troll)

herulach (534541) | more than 11 years ago | (#7438113)

Who cares who it was? The ad made a blatantly false and misleading claim and got banned for it, thats the ITCs job. Its called the Independent Television Commision for a reason.

Forced PIST!! (-1, Offtopic)

devphaeton (695736) | more than 11 years ago | (#7437900)

w00?

FIrst post?

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# Try to reply to other people's comments instead of starting new threads.
# Read other people's messages before posting your own to avoid simply duplicating what has already been said.
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Problems regarding accounts or comment posting should be sent to CowboyNeal.

Irony (0, Funny)

Qwell (684661) | more than 11 years ago | (#7437905)

(in QuickTime here)
Now THATS irony!

Re:Irony (2, Insightful)

p4ul13 (560810) | more than 11 years ago | (#7437939)

It's an Apple commercial hosted on Apple's site. Ehh perhaps there's a new definition of 'irony' I haven't been informed of yet.

Re:Irony (1)

Qwell (684661) | more than 11 years ago | (#7437966)

Well...that shut me up. I actually thought the video would be of the ban(wow, I'm an idiot now that I think about it)

Re:Irony (1)

cperciva (102828) | more than 11 years ago | (#7437982)

You're right: It isn't irony.

On the other hand, it is preaching to the converted.

Re:Irony (2, Funny)

infinite9 (319274) | more than 11 years ago | (#7438072)

It's an Apple commercial hosted on Apple's site

He must be listening to Allanis Morrisette again.

Don't ya think?

Re:Irony (1)

mojowantshappy (605815) | more than 11 years ago | (#7437950)

(in QuickTime here)
Now THATS irony!

That an Apple ad is in quicktime? I think not.

Re:Irony (0)

Anonymous Coward | more than 11 years ago | (#7438053)

I think he's referring to that crappy brushed metal theme Quicktime uses by default.

Re:Irony (0)

Anonymous Coward | more than 11 years ago | (#7437983)

Dude, are you aware that QuickTime is a product of Apple's?

Re:Irony (1)

Winged Youth (601788) | more than 11 years ago | (#7438046)

irony, n. 1. A figure of speech in which the intended meaning is the opposite of that expressed by the words used; usually taking the form of sarcasm or ridicule in which laudatory expressions are used to imply condemnation or contempt. 2. fig. A condition of affairs or events of a character opposite to what was, or might naturally be, expected; a contradictory outcome of events as if in mockery of the promise and fitness of things.

Brought to you by the OED online [oed.com] !

Herbal Viagra gives you the stiffest dick! (-1, Offtopic)

Anonymous Coward | more than 11 years ago | (#7437928)

Not!

the FASTEST computers? Oh come on, now (0)

Anonymous Coward | more than 11 years ago | (#7437929)

there's no way Apple can say that with a straight face. Of course the G5 isn't faster than a supercomputer, nor a cluster (beowulf) computer. Hell, most mainframes are arguably "faster" whatever that means.

- Anne

Re:the FASTEST computers? Oh come on, now (0)

MuckSavage (658302) | more than 11 years ago | (#7437940)

Fastest PERSONAL computer, slick.

Re:the FASTEST computers? Oh come on, now (3, Funny)

Anonymous Coward | more than 11 years ago | (#7438012)

Yeah, the Pentium IVs that outperform the G5s do so in such an impersonal way.

Re:the FASTEST computers? Oh come on, now (1)

MuckSavage (658302) | more than 11 years ago | (#7438091)

Stupid benchmarks, and juvenile "my processor is better than yours" arguments aside, I was pointing out that apple claims that the G5 is the fastest PERSONAL computer. I don't count beowulf clusters and supercomputers as PERSONAL computers. See, the key word here is PERSONAL.

Re:the FASTEST computers? Oh come on, now (0)

Anonymous Coward | more than 11 years ago | (#7438121)

And they are still liars. They don't lie about all computers, only PERSONAL computers.

Why are benchmarks and arguments suddenly only stupid and juvenile when the Mac loses?

Dumb ass.

Re:the FASTEST computers? Oh come on, now (1)

MuckSavage (658302) | more than 11 years ago | (#7438196)

Yawn.

Re:the FASTEST computers? Oh come on, now (2, Informative)

bhtooefr (649901) | more than 11 years ago | (#7438019)

Sure about that? If so, click here [pcworld.com] .

Re:the FASTEST computers? Oh come on, now (1)

MuckSavage (658302) | more than 11 years ago | (#7438054)

Like I would expect a non-biased comparison from "pcworld".

Re:the FASTEST computers? Oh come on, now (0)

Anonymous Coward | more than 11 years ago | (#7438086)

Those tests are far too well documented and done by someone other than a paid consultant to Apple Computer, Inc.. I call bias, and will have to rely instead on the glossy brochures from Apple that claim their computer is faster.

Re:the FASTEST computers? Oh come on, now (0)

Anonymous Coward | more than 11 years ago | (#7437952)

Well, then, imagine a Beowulf cluster of G5's...then it's the fastest!!!

Re:the FASTEST computers? Oh come on, now (0)

TheMidget (512188) | more than 11 years ago | (#7437985)

It did not say, "the fastest computer", it said "the fastest personal computer". Is a mainframe a personal computer? Is a supercomputer a personal computer? Is a beowulf cluster one personal computer?

Re:the FASTEST computers? Oh come on, now (1)

Lightman_73 (183090) | more than 11 years ago | (#7437993)

"the world's fastest, most powerful personal computer."

Before writing, be sure to have the brain connected.

Re:the FASTEST computers? Oh come on, now (1)

Assmasher (456699) | more than 11 years ago | (#7438036)

Something else isn't the fastest either...

Censorship or standards? (5, Interesting)

Cyphertube (62291) | more than 11 years ago | (#7437934)

While some Apple fans may consider this censorship, personally I applaud the enforcement of standards in advertising.

If standards were forced for truth-in-advertising in the U.S., we'd not only never hear about the G5 being the fastest computer, we'd also not hear about how much we can do for so little from Microsoft. We'd also stop having the stupid claims in oversized truck and SUV ads, diet pills, etc.

Re:Censorship or standards? (5, Funny)

CoreDump (1715) | more than 11 years ago | (#7437986)

Yeah, I got Windows XP after I saw the ads on TV. Imagine my dissapointment when I found it it wouldn't actually allow me to fly around. :(

Re:Censorship or standards? (4, Interesting)

Carnildo (712617) | more than 11 years ago | (#7437994)

If the standards were enforced, there'd be a severe shortage of ad revenue for television programs.

Re:Censorship or standards? (1)

Elwood P Dowd (16933) | more than 11 years ago | (#7438107)

And maybe we could use all that bandwidth for something that's actually productive.

Re:Censorship or standards? (1)

Rotten168 (104565) | more than 11 years ago | (#7438158)

Well things are done differently here. We have truth in advertising standards here, but you actually have to take the initiative in filing suit. How many truth in advertising lawsuits are successfully litigated here I dunno.

People always want the government to be their mommy and do all the work for them.

DIET PILLS?!?!? (3, Offtopic)

milktoastman (572643) | more than 11 years ago | (#7438011)

I take diet pills so I can fit into my RED DRESS and be on TELEVISION!!!!

Re:Censorship or standards? (2, Informative)

Talthane (699885) | more than 11 years ago | (#7438037)

The ITC isn't always correct. It is merely the body which takes an "official" view based on its assessment of the world to date and has power to act accordingly. This is roughly akin to some federal US government organisation banning something on the grounds it thinks it's harmful or somehow misleading, regardless of whether you think it's OK.

While I think the ITC has a function in clear-cut cases, it's questionable whether it should take action in situations that are open to debate or subject to many variables.

Re:Censorship or standards? (0)

Anonymous Coward | more than 11 years ago | (#7438047)

Which claim about trucks or SUVs are misleading? I've never seen any ad for a truck/SUV that claimed it was something it was not. This sounds more like a rant about SUVs than anything pertinent to the topic.

Maybe you should backup your claims.

Re:Censorship or standards? (1)

Joe Tie. (567096) | more than 11 years ago | (#7438066)

I don't know if it'd really help much. The US advertising industry is remarkably complex and convoluted, partially to avoid being responsible for much of what they say. If you look closely, a huge number of them simply imply rather than come out and say something about the product, or twist events around to represent their product in ways that won't be applicable for the average user. Diet pills are a good example. A lot of them use normally fit or skinny people who've been recently bed ridden for for time, such as after breaking a bone. Since their normal body shape is normally slim, the diet company can put them on their product, and then when they return to what is normal for their body - the diet pill gets the credit when it was really the persons normal metabolism. And in that they wind up being able to state that a person took the diet pill and lost 80 lbs, both of which are completely factual, even though there might be no actual causation betwean the lost weight and the diet pill.

Re:Censorship or standards? (1)

FrostedWheat (172733) | more than 11 years ago | (#7438117)

We'd also not hear about how much we can do for so little from Microsoft

We still have those adverts in the UK. Hmmm... wonder if they can prove it.

UK Advertising laws are different. (5, Interesting)

Anonymous Coward | more than 11 years ago | (#7437942)

I remember learning on a tour of Ben and Jerry's ice cream factory that in the UK, one cannot advertise anything that cannot be _PROVEN_. IIRC, Ben and Jerry's had to rename one of their flavors from something like "World's Best Ice Cream" to something else.

This seems like an instance of _that_.

PLEASE, no one make any "lickable" puns.

-A

Re:UK Advertising laws are different. (2, Insightful)

glesga_kiss (596639) | more than 11 years ago | (#7438015)

Ben and Jerry's had to rename one of their flavors from something like "World's Best Ice Cream" to something else.

That probably explains why Carlsberg advertise as "Probably the best lager in the world".

Of course, it would leave Budweisser open to attack with their "king of beers" claim. Clearly wrong!!

Re:UK Advertising laws are different. (1)

venicebeach (702856) | more than 11 years ago | (#7438030)

I remember learning on a tour of Ben and Jerry's ice cream factory that in the UK, one cannot advertise anything that cannot be _PROVEN_.

Does that mean you also can't advertise that Ben & Jerry's "tastes great!" or that it is "delicious"? Being restricted to that which can be "proven" seems a little too conservative. I mean you don't want to mislead the consumers, but what's wrong with little bragging about your own product?

Re:UK Advertising laws are different. (4, Informative)

Talthane (699885) | more than 11 years ago | (#7438105)

No, but you can't lay claim to something that is objectively proven by measurable criteria. Taste is subjective, speed is not.

Of course, what counts as measurable criteria is decided by the ITC. Hence the complaints; although the ITC is incredibly powerful when it wants to be. Case in point - it can ban Apple from its second most lucrative market, even though this is a relatively small country in population terms.

Re:UK Advertising laws are different. (1)

Dr_LHA (30754) | more than 11 years ago | (#7438137)

"Taste's great" or "delicious" is subjective though, it doesn't have to be proven, unless it tastes like dog shit in which the ITC might have rights to stop them saying it. What the ITC don't like is unproven things stated as fact. So "The Ultimate Driving Machine" is OK for BMW, but if they said "World's fastest car" it isn't.

You can sometimes (4, Informative)

Tim Ward (514198) | more than 11 years ago | (#7438098)

one cannot advertise anything that cannot be _PROVEN_

You can if it is "obvious" that it isn't meant to be taken seriously.

Someone (possibly even CAMRA was it?? - must have been a very off day) once complained about the Heineken ads, on the grounds that it was not true that it "refreshed" some of "the parts other beers cannot reach" as illustrated on the advertisements.

The complaint was thrown out as being daft, because it was perfectly clear that you weren't supposed to believe the advertisements in the first place.

In other news... (2, Funny)

m0rph3us0 (549631) | more than 11 years ago | (#7437951)

Mac's are also not faster than light.

Ah ha (0)

DSLAMngu (715456) | more than 11 years ago | (#7437957)

Now "that's" pretty darned "funny" by any "standard." "LOL." In this case, technology has progressed faster than government. Obsolescence, specifically.

Quotastic! (0, Funny)

Anonymous Coward | more than 11 years ago | (#7437958)

What's with all those "quotes" in the submitted "article"? Somebody seems to be very "satisfied" with this "comitee".

It's now official: (0)

burgburgburg (574866) | more than 11 years ago | (#7437968)

Intel owns it's own government.

Obviously, their jealously over Microsoft's recent (2000) purchase of the US Government has gotten the better of them. Always having to keep up with the Gates.

based partially on SPEC benchmarks (1, Informative)

Anonymous Coward | more than 11 years ago | (#7437971)

Key word "partially." Compare the Apple results to the official x86/Xeon/etc. scores. For an even bigger laugh, compare the official results to the ones that Apple claimed the Intel machines scored.

Maybe Al Franken should write a book about Steve Jobs and his advertising group. ;)

Re:based partially on SPEC benchmarks (1)

Carnildo (712617) | more than 11 years ago | (#7438083)

All benchmarks are biased. Marketing is simply a matter of selecting the benchmarks that are biased in the direction you want.

Re:based partially on SPEC benchmarks (3, Informative)

kc8apf (89233) | more than 11 years ago | (#7438134)

Maybe you should take a minute and actually look at what _you_ are comparing. The scores quoted by Apple for the Intel machines explicitly stated that GCC was used as the compiler to remove the compiler as a variable. The published scores on SPEC's website do not. You are comparing cows to telephone poles.

Now, comparing G5 results with GCC to x86 results with GCC is pretty fair when you are comparing the hardware only, not the software. That is what they claimed to be showing.

Must buy G5 (3, Funny)

mrycar (578010) | more than 11 years ago | (#7437984)

Must buy a G5. Must have Most Powerful Personal Computer (TM). Must believe advertising. They wouldn't lie to me.

By the time the ad was out, it was no longer the most powerful computer.

Re:Must buy G5 (1)

glesga_kiss (596639) | more than 11 years ago | (#7438110)

Must believe advertising. They wouldn't lie to me.

Sure, we all realise that they don't tell the whole truth. The problem is that advertising also works on the subconsious level. Your brain uses a vast database to determine your response to any stimulus. Unfortunatly, that database is polluted with "information" from adverts. We find it next-to-impossible to differentiate between real knowledge and implanted knowledge.

Don't believe me? Take a look at your shopping trolley next time you go grocery shopping. Most people go for brand names without even thinking about it, as they automatically assume they are "better".

Apple has been outright lying for 20 years.... (-1, Flamebait)

Assmasher (456699) | more than 11 years ago | (#7437996)

...why take notice now?

Re:Apple has been outright lying for 20 years.... (-1, Flamebait)

Assmasher (456699) | more than 11 years ago | (#7438079)

Some idiot marked the previous post as flamebait when its purpose is to open discussion as to the sordid history of Apple's false advertising. Piss off idiot...

goodthing (-1, Troll)

Anonymous Coward | more than 11 years ago | (#7437999)

less mac commercials the better! Mark my words, apple will destroi! themselves once again! mwhaha!

They did the right thing (0)

Anonymous Coward | more than 11 years ago | (#7438000)

The first time I saw that G5 ad here in the US I wondered how they could get away with total bullshit false advertising like that.

A whole 8 viewers complained (0)

burgburgburg (574866) | more than 11 years ago | (#7438003)

I would have thought that Intel had more UK employees then that. Or am I conspiracy-mongering again?

Superfalous? (4, Interesting)

DarkBlackFox (643814) | more than 11 years ago | (#7438010)

I don't think any particular computer can be considered "the fastest in the world." Each architecture is designed such that one will always outshine the other in a specific set of functions. Apple may be faster in benchmark X, while Intel is faster in benchmark Y, while AMD is faster in benchmark Z, etc. etc. Apple does have some validity to their claim, but so would Intel and AMD if they were to announce themselves as the fastest in the world to.

That's after the fact though. Companies will always proclaim their products as "the best, the fastest, the strongest." It's a fact of marketing- what company would say "Our products are mediocre, behind X and Y" and expect decent sales?

Re:Superfalous? (0)

Anonymous Coward | more than 11 years ago | (#7438115)

I think you're looking for "superfluous."

Re:Superfalous? (1, Funny)

Anonymous Coward | more than 11 years ago | (#7438148)

No, he meant Superphallus.

Eight viewers? (2, Interesting)

OECD (639690) | more than 11 years ago | (#7438029)

They pulled the ad because EIGHT viewers complained? That's a little more responsive than over here in the US. (I'm not sure that's a good thing.)

Re:Eight viewers? (1)

owlstead (636356) | more than 11 years ago | (#7438133)

So? If they think these readers are right (with substantial bases), they should pull the freakin plug.

People these days aren't as responsive as they used to. There is no use ignoring the ones that do respond to such an ad.

Still, there are many, many commercials that are totally over the top. I don't know why this commercial would be banned and others not.

hello, ITC? craig barrett and hector ruiz here... (0)

avi33 (116048) | more than 11 years ago | (#7438039)

...and I must say, this Apple ads are downright misleading. We happen to have a couple of Itanium and Opteron...um, personal computers, right here. and let me tell ya, they may be a bit pricey, especially for the 8-way, blade...um, laptops, but they are just as fast as these here G5s I keep hearing about.

TV Commercial Banned? (1, Insightful)

merikus (722704) | more than 11 years ago | (#7438042)

I find this somewhat terrifying. While I agree that there should be some truth in advertising, I find it disturbing that eight people are able to file a complaint to an oversight board and have a commercial such as this pulled. Perhaps if Apple had clearly stated a falsehood I would agree that this commercial should be pulled. However, it seems to me that this issue is open to debate. What kind of evidence did this board want? What kind of tests would need to be done to prove Apple's assertion? I personally think that the advertiser should be given the benefit of the doubt unless there is clear and convincing evidence that the advertiser is promoting a falsehood. But I am an American, and I my cultural baggage informs my opinion, so who knows.

Slashdot and ads (-1, Offtopic)

Gordy (141822) | more than 11 years ago | (#7438050)

You know guys this is my very last post. Today you made that extremely annoying in your face ad next to the news sections the default. I had seen it off an on for the past week and I've got to say..never mind..goodbye.

Gordy

Re:Whiney bitches and whining (0)

Anonymous Coward | more than 11 years ago | (#7438182)

C-ya

One word: Protectionism (-1, Flamebait)

Anonymous Coward | more than 11 years ago | (#7438051)

The reasoning behind this ban is extremely simple and not atypical in EU regulation: companies who have a strong market position (e.g. the producer of the world's fastest desktop PC) and are based overseas are subject to more stringent regulation in the EU so that the home grown products do not have to compete on a level playing field.

This is actually quite common: the same thing happened to the environmental regulations on Japanese import cars in Britain (where the domestic cars are absolutely abysmal) and to much imported food, which is subject to higher standards than the mad-cow-ridden products raised locally.

I can say (5, Funny)

iomud (241310) | more than 11 years ago | (#7438056)

I have that G5 and it did indeed blow me out the side of my house.

Wow. 8 whole viewers complained! (5, Funny)

Anonymous Coward | more than 11 years ago | (#7438063)

I wonder how long till they ban IBM's Linux Ad [ibm.com] once they discover that Linux is not an 8-year-old boy?

But wait, there is more. I have installed Windows2003 on one of my computers, and contrary to Microsoft's TV ads, it didn't save me 5 cents per business transaction. I was hoping to make a killing on that.

In UK, I Can't Believe It's Not Butter is simply known as I Swear It's Not Butter!

Commercials (1, Funny)

cepler (21753) | more than 11 years ago | (#7438064)

Since when did people start believing commercials?

Perception (0)

rf0 (159958) | more than 11 years ago | (#7438073)

One thing is that people see personal computer and think Windows. Apple doesn't run Windows so as far as the public is concered that as they can't play the greatest game then its not a PC. Its one thing advertisers seem to forget is that most people think PC = Microsoft.

Quite simply most of the general population is non technical

Rus

Re:Perception (1)

herulach (534541) | more than 11 years ago | (#7438172)

Macs arent PCs, at least not in the way most people understand the term, they're macs, they might be personal computers, but then so is the pocket calculator i have next to me.

The commercal is correctly blocked! (5, Interesting)

kandresen (712861) | more than 11 years ago | (#7438080)

In Norway we have similar rules: You cannot air commercial claiming something that might be false.

That means you cannot say your price is cheaper or faster or whatevre unless we are talking about to totally identical products. We are not here. The processor in the mac is totally different from a processor from AMD, Intel, Sun, etc. I can guarantee that if you compare a totally specialized processor for only one single operation, then that processor might be faster than the G5 processor in that particular field.
It will then be false to say the processor used in the G5 is faster, even though the other only was faster on lets say integar calculations...

Standard comparison (1)

SdnSeraphim (679039) | more than 11 years ago | (#7438084)

I've never run a mac, but what is faster always depends upon standards. Computer speed standards are a dime-a-dozen, which other computer manufacturers counter with their own standards. User groups insist their machine "feels" faster in real-world processing or that the standard is arbitrary. However, if there is a standard that is objective/quantifiable, the only concern is if the units are specified. Is 1 greater than 2? It is if you are comparing mach to miles/hour.

The ad should be allowed if they specify the comparison standard. And as all things caveat emptor.

It's not the world's fastest personal computer (1, Informative)

Darren Winsper (136155) | more than 11 years ago | (#7438090)

You can buy Athlon and P4 based computers that'll stomp on the G5 for certain tasks (Such as playing some games). Thus, I think Apple is misleading the consumer, since their advertising seems to lead the consumer thinking it's the fastest in general, which it clearly is not.

I think the ITC is right to ban the advert, but then again, I think there are a lot of adverts on British TV that should be banned.

Two Undisputable Apple Facts (-1, Troll)

Anonymous Coward | more than 11 years ago | (#7438099)


1) Macs are slow

2) No strait man would ever use something so gay.

You really test these things? (1)

twoallbeefpatties (615632) | more than 11 years ago | (#7438101)

Other banned ads included Burger King for claiming to have the best tasting fries, Ford for claiming to have the smoothest-running automobile, and Wal-Mart for claiming to have low prices everyday.

Yeah, but Apple blows (-1, Flamebait)

Anonymous Coward | more than 11 years ago | (#7438111)

Who cares if they're "faster". I can come up with reams of statistics to prove that my grandmother's ZX-80 can beat it hands down. Top reasons why Apple sucks:

1. Wrote endian-ness.
2. Expensive for no reason.
3. Conspiracy against people who hate using a mouse.
4. Expensive for no reason.
5. Piss-poor developer support
6. Piss-poor support for expansion and upgrade.
7. Did I mention that they're needlessly expensive?

Give the Apple stories a rest already, and post stories about stuff that really matters.

Megahertz Myth (-1, Troll)

Offwhite98 (101400) | more than 11 years ago | (#7438125)

Remember the days when Apple put all their efforts into convincing everyone that Mhz do not matter? Steve Jobs went into in some detail in one keynote [apple.com] Now it seems that Mhz does matter now that the Macs are faster again. But unfortunately Steve Job had to project his reality distortion field which now causes many people to doubt their claims. Fortunately the UK is enforcing their standards. Apple needs to be as truthful as possible in order to maintain customer loyalty. I was very unhappy when I found out how weak my white iBook was, especially for playing games after all the advertising suggested it would be fast. And MacOS X 10.0 did not help performance.

Debunking other Apple ads (1)

green pizza (159161) | more than 11 years ago | (#7438126)

I'd like to see some organization go after some of Apple's other promotional material as well.

Apple's G5 Introduction Video [apple.com] is full of heavily edited quotes and comments from various industry leaders. I would personally like to see the raw comments, not Apple's spin.

Change of policy after next Top 500 ? (1)

for_usenet (550217) | more than 11 years ago | (#7438147)

So do you think there will be a change in policy
after the new Top 500 list comes out in about 2
weeks ? ;-)

The ITC (3, Insightful)

jd (1658) | more than 11 years ago | (#7438150)

makes a lot of lousy decisions, but it's usually better than if no decisions were made at all.


Adverts should be held to certain degrees of honesty and integrity. In the US, you can (almost) say what you like, and get away with it. It's very rare that anyone's disciplined in any way, shape or form for misleading or deceptive practices, even when it's blatantly obvious fraud of the consumer is intended.


In England, a few hundred complaints is usually enough to spark an ITC investigation into wrongful advertising. However, they're slow, beaurocratic, and often act in ways which gives the product and the misleading claims far more publicity.


Nonetheless, they do some good. When a rogue advert is found and stopped, it does help bring a touch of reality to the industry. People tend to be a bit more skeptical, a bit more suspicious of claims that seem too good to be true. Which is good! Because it seems too good to be true, it probably is.


Here is one of those instances that I'd like each country to borrow a bit from the other. I'd like to see more free speech protection in the UK, but I'd also like to see commercial speech better regulated in the US.


(Commercial speech should not have the same protections as other forms of speech. It should be protected, especially where it is true, but it shouldn't be absolved of all responsibility - it has a lot more weight and power than just some person you happen to meet, and that weight and power needs to be accompanied by responsibility.)


Mindless Note: I honestly believe that the UK and the US sit on different halves of understanding how to make a civilization that can respect itself and others, while remaining strong, free and a damn good place to be. I don't pretend to know how to fit those halves together, or what bits of which are the good bits. All I know is that both countries achieve a degree of happiness in areas that the other can't, that both have strengths the other doesn't, and that on the level of individuals, the wisest are the ones who learn from others.

It's either Evil Microsoft Elves (1)

HarveyBirdman (627248) | more than 11 years ago | (#7438162)

or space monkeys. Gotta be one of those two. It's just gotta.

Conspiracy theorists take note (2, Funny)

ArmorFiend (151674) | more than 11 years ago | (#7438173)

World's fastest processor? Now that apple no longer has the worlds god damned slowest processor, its no wonder their sales are picking up. I have a slide rule that can compute faster than my G4...

sales up 36%? (0)

Anonymous Coward | more than 11 years ago | (#7438177)

So they sold 4 plus a ipod?

it's getting close and PERSONAL (1)

schappim (656944) | more than 11 years ago | (#7438180)

They said it is the world most powerful PERSONAL computer. Not the worlds most powerful computer, or worlds most powerful workstation... ~Marcus
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